Exclusive PPM Analysis November 2010: Detroit, Atlanta, Pittsburgh And Sacramento

Exclusive Analysis

Here is a recap of some select PPM market highlights from NOVEMBER 2010, compiled by dmr for ALLACCESS and powered by XTrends, radio's #1 PPM and diary analysis tool.

Detroit November 2010: News, Sports Overall Winners; WNIC Grabbing Women

CBS RADIO News WWJ-A (5.7), CBS RADIO Sports WXYT-F (97.1 THE TICKET) (5.7), and CITADEL Talk WJR-A (5.2) were the Top 3 stations P6+ in DETROIT in NOVEMBER. WWJ-A’s NOVEMBER added to previous months of growth (see Snapshot Trends below).

Meantime, CLEAR CHANNEL AC WNIC was making moves on the women of the MOTOR CITY rising from #10 W25-54 as recently as AUGUST to #2 in NOVEMBER, within breathing distance of #1 CITADEL Hot AC WDVD (96.3 DVD). WNIC rose up to the top spot in W35-64 with RADIO ONE Urban WDMK (105.9 KISS FM) #2 and 96.3 DVD #5t.

Snapshot Trends (3 consecutive months, up or down)

Trending UP- WWJ-A (P6+, P18-49, P25-54), WJR-A (P18-49), CHUM RADIO Alternative CIMX (89X) (P25-54)

Trending DOWN- CLEAR CHANNEL Top 40 WKQI (CHANNEL 95-5) (P6+, P18-34, P18-49), GREATER MEDIA AC WMGC (MAGIC 105.1) (P6+, P35-64), CBS RADIO Country WYCD (P18-34, P18-49), 96.3 DVD (P25-54), CTV GLOBE MEDIA Triple A CIDR (93.9 THE RIVER) (P35-64)

Atlanta November 2010: 18-34 Is The Format Battleground In Atlanta

There were several close format battles focused in the P18-34 demo in ATLANTA in NOVEMBER. #1 CBS RADIO Urban WVEE (V-103) held off a surging #2 RADIO ONE Urban WHTA (HOT 107.9). Next in line (#3) was CUMULUS Top 40/Mainstream WWWQ (Q100), no doubt feeling the heat from #4 CLEAR CHANNEL Rhythmic AC WWVA (105-7 THE GROOVE), which has risen from #17 since AUGUST (see Snapshot Trends below). Then there’s the Country battle, where CITADEL Country WKHX (#7) has passed CLEAR CHANNEL Country WUBL (THE BULL)(#8), though THE BULL gained in upper demos.

P6+ winners were V-103 (8.9), COX News/Talk WSB-A (8.7), and RADIO ONE Gospel WPZE (PRAISE 102.5) tied with COX RADIO Urban AC WALR (KISS 104.1) for third (5.8)

Snapshot Trends (3 consecutive months, up or down)

Trending UP- 105-7 THE GROOVE (P6+, P18-34), WKHX (P18-34), 104.7 THE FISH (P18-34), V-103 (P18-34, P18-49, P25-54), HOT 107.9 (P18-34), THE BULL (P25-54, P35-64), Q100 (P35-64)

Trending DOWN- CLEAR CHANNEL Regional Mexican WBZY (105.3 EL PATRON) (P6+, P18-34, P18-49, P25-54, P35-64), CUMULUS Rock WNNX (ROCK 100.5) (P6+, P18-49, P25-54, P35-64), COX RADIO Classic Hits WSRV (97.1 THE RIVER) (P18-34), CITADEL Classic Hits WYAY (P25-54), AC WSB-FM (B 98.5 FM) (P35-64)

Pittsburgh November 2010: WDVE, Steelers Hard To Beat In The Steel City

CLEAR CHANNEL Rock WDVE built on its impressive lead in PITTSBURGH in NOVEMBER for the third month in a row (see Snapshot Trends below). The STEELERS flagship was the P6+ winner (11.4) while CLEAR CHANNEL Top 40 WKST was second (7.4) and CLEAR CHANNEL Talk WPGB tied with CBS RADIO Talk KDKA-A for third (7.3) Pick any other major demo, save for teens and P18-34, and WDVE was #1.

WKST maintained its #1 position P18-34, though WDVE was a close #2 with CLEAR CHANNEL Alternative WXDX (105.9 THE X) at #3. WKST dominate WOMEN 25-54, with CBS RADIO Hot AC WZPT and RENDA AC WSHH fighting for second and third positions. The two ACs separated themselves a bit in upper demos where WSHH was #2t vs. WZPT at #7 with W25-54. With W35-64 WSHH was #4t vs. WZPT at #9. STEEL CITY MEDIA Adult Hits WRRK (96.9 BOB-FM) was #1 in both demos.

Snapshot Trends (3 consecutive months, up or down)

Trending UP- WDVE (P6+, P18-49, P25-54, P35-64), CBS RADIO Sports KDKA-F (93.7 THE FAN) (P6+, P18-49, P25-54), WASHINGTON Oldies WJPA (P18-49, P25-54), RENDA Adult Standards WJAS (P35-64)

Trending DOWN- WZPT (P6+, P35-64), STEEL CITY MEDIA Hot AC WLTJ (P6+, P35-64), KEYMARKET Contemporary Christian WPKV (P18-34)

Sacramento November 2010: Rock, Rhythm Make Sacramento Move

Though CLEAR CHANNEL Talk KFBK-A (8.0) was the #1 station P6+ in SACRAMENTO in NOVEMBER, it was rock and rhythm that made up the rest of the Top 5. ENTERCOM Active Rock KRXQ was #2 (7.1) followed by ENTERCOM Classic Rock KSEG (EAGLE 96.9) (5.9), ENTERCOM Top 40 KDND (107.9 THE END) (5.5), and CBS RADIO Top 40/Rhythmic KSFM (4.9).

KRXQ was #1 P18-34, while #2 KSFM led the three Top 40s that followed including #3 107.9 THE END and #4 ENTRAVISION Top 40/Rhythmic KHHM (HOT 103.5).

KXRQ held on to the top spot P25-54 followed by EAGLE 96.9 and KFBK-A. 107.9 THE END stayed at #4 as KSFM has trended up from #10 to #5 since AUGUST (see Snapshot Trends below).

Two ACs switched places P25-54 with CLEAR CHANNEL Rhythmic AC KHYL (V101.1) (#6) passing CBS RADIO AC KYMX (MIX 96), which dropped to #7, though MIX 96 (#3) bested V101.1 (#5) in P35-64.

Snapshot Trends (3 consecutive months, up or down)

Trending UP- CLEAR CHANNEL Talk KSTE-A (P6+, P18-34, P35-64), ENTERCOM Sports KCTC (P6+, P18-34, P18-49, P25-54, P35-64), KXRQ (P18-34), KSFM (P18-34, P25-54), BUSTOS Spanish Contemporary KLMG (LATINO 97.9) (P18-49, P25-54, P35-64), CAPITAL PUBLIC News/Talk KXJZ (P25-54, P35-64)

Trending DOWN- MIX 96 (P6+, P18-34, P35-64), CBS RADIO Country KNCI (P6+, P18-34, P18-49, P25-54, P35-64), CLEAR CHANNEL Adult Hits KQJK (93.7 JACK FM) (P6+, P18-49, P25-54, P35-64), ENTRAVISION Spanish Adult Hits KXSE (JOSE 1043) (P18-34, P25-54), CBS RADIO Hot AC KZZO (NOW 100.5) (P18-34), ENTRAVISION Country KNTY (101.9 THE WOLF) (P18-34, P18-49), CLEAR CHANNEL Hot AC KGBY (MY 92.5) (P18-34), KRXQ (35-64)

dmr's market highlights for ALLACCESS are powered by XTrends, radio's #1 PPM and diary analysis tool.

« see more Net News