Exclusive PPM Analysis November 2010: Seattle, Portland, OR And Cincinnati

Exclusive Analysis

Here is a recap of some select PPM market highlights from NOVEMBER 2010, compiled by dmr for ALLACCESS and powered by XTrends, radio's #1 PPM and diary analysis tool.

Seattle November 2010: Warm 106.9 Heats Up, Kiss Kicks It

SANDUSKY AC KRWM (WARM 106.9) and CLEAR CHANNEL Top 40 KBKS (106.1 KISS FM) rose from #4 and #5 respectively in OCTOBER to tie for #1 P6+ in NOVEMBER in SEATTLE with 5.1. CLEAR CHANNEL Top 40/Rhythmic KUBE was #3 with 4.4.

KISS FM’s big month included #1 rankings P18-49 (up from #5t) and P25-54 (up from #7). While KUBE was #1 P18-34 (to #2 ENTERCOM Alternative KNDD (107-7 THE END and #3 KISS FM), it fell from #2 to #3 P18-49 and from #14t to #17t P25-54. KISS FM's JACKIE & BENDER MORNING show also had a big NOVEMBER, rising from #5t P25-54 to #1. CBS Adult Hits KJAQ (96.5 JACK FM) made room by dropping from #1 to #7 P25-54 MORNINGS. 

Snapshot Trends (3 consecutive months, up or down) 

Trending UP- BONNEVILLE Talk KIRO-F (NEWS TALK 97.3 KIRO FM) (P6+, P18-49, P35-64), FISHER RADIO News KOMO-A (P18-34, P25-54), KISS FM (P35-64)

Trending DOWN- FISHER RADIO Hot AC KPLZ (STAR 101.5) (P18-49, P25-54, P35-64)

Portland November 2010: K103 #1 But Falling; Big Increases For KNRK

CLEAR CHANNEL AC KKCW (K103) dropped 10.3 to 8.3 P6+ but was still #1 in PORTLAND in NOVEMBER. K103 had double-digit percentage share losses for the month in all key demos. OREGON PUBLIC RADIO News/Talk KOPB was #2 P6+ with 6.1 and CLEAR CHANNEL Oldies KLTH was #3 with 5.7.

Meantime, ENTERCOM Alternative KNRK had a big month rising from #5 to #1 P18-34, from #10 to #3 P18-49, and from #14 to #6 P25-54. ALPHA BROADCASTING Triple A KINK and ALPHA BROADCASTING Rock KUFO were mostly flat.

After briefly changing places in SEPTEMBER, #2 P18-34 CLEAR CHANNEL Top 40 KKRZ (Z100) separated itself a bit further from #3 CLEAR CHANNEL Top 40/R KXJM (WILD 107.5).

Snapshot Trends (3 consecutive months, up or down)

Trending UP- ENTERCOM Adult Hits KYCH (97.1 CHARLIE FM) (P18-34, P18-49), ENTERCOM Sports KFXX-A (THE FAN) (P18-49, P25-54), ALPHA BROADCASTING News/Talk KXL-A (P25-54), ALPHA BROADCASTING Sports KXTG (95.5 THE GAME) (P25-54), KUFO (P35-64), ENTERCOM Hot AC KRSK (105.1 THE BUZZ) (P35-64)

Trending DOWN- K103 (P25-54), WILD 107.5 (P6+, P18-49, P25-54)

Cincinnati November 2010: WLW Down 26%, But Still #1

Along with the weather, REDS fever cooled in CINCINNATI as CLEAR CHANNEL Talk WLW-A fell from 13.2 in OCTOBER to 9.8 in NOVEMBER P6+, a 26% drop in share, but still maintained the #1 position. The station saw similar drops in other key demos. #2 BONNEVILLE Country WUBE (B-105) had another strong month (see Snapshot Trends below), closing the gap on WLW moving 7.3-8.0 P6+, and #3 CUMULUS MEDIA PARTNERS Classic Hits WGRR was up 6.0-6.4.

B-105’s CHRIS CARR & COMPANY MORNING show has been the engine pulling the train going #1 P18-34 and P18-49 and #2 with P25-54 and P35-64.

P18-34 switch: CLEAR CHANNEL Rock WEBN pushed CLEAR CHANNEL Top 40 WKFS (KISS 107) from the top spot down to #3 (behind #2 B-105). BONNEVILLE Hot AC WKRQ (Q-102) moved #5 to #4 and CUMULUS Rock WTFX went #6 to #5.

Snapshot Trends (3 consecutive months, up or down)

Trending UP- B-105 (P18-49, P25-54), BRADEN Country WPFB-F (REBEL 105.9) (P6+, P18-34)

Trending DOWN- CUMULUS Classic Rock WOFX-FM (THE FOX 92.5) (P6+, P18-49), KISS 107 (P18-34, P25-54), CUMULUS Hot AC WNNF (FREQUENCY 94.1) (P18-34), PILLAR OF FIRE Christian AC WAKW (STAR 93.3) (P18-34)

dmr's market highlights s for ALLACCESS powered by XTrends, radio's #1 PPM and diary analysis tool.

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