Mark Levy Resigns from RAB and Forms Revenue Development Resources, Inc.

Mark Levy And Mike Mahone Launch RDR

MARK LEVY has announced his resignation from the RADIO ADVERTISING BUREAU (RAB) as VP/Sales to join former RAB EVP MIKE MAHONE to form REVENUE DEVELOPMENT RESOURCES, INC. (RDR), a company specializing in helping broadcasters generate substantial incremental revenue while increasing audience and enhancing that audience’s loyalty.

LEVY explained that RDR provides clients with a unique combination of turn-key resources that allow them to build audience and generate significant revenue across multiple platforms including broadcast, direct mail, web, e-mail and other digital connections. RDR services include customized on-site analysis, consultancy, training, and program implementation, as well as a host of creative and communication tools.

MAHONE and LEVY will be joined by HOLLY LEVY, former Dir./Customer Service at SUNMEDIA SYSTEMS, who will serve as RDR's Project Manager.

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