The Media Audit/Ipsos To Apply For MRC Accreditation; Ad Agency Agrees To Review Data

Following a MAY Field Test, THE MEDIA AUDIT/IPSOS has announced it will work closely and openly with the MEDIA RATINGS COUNCIL (MRC) to meet the research requisites of the organization in order to gain accreditation and to help develop the industry's understanding and comfort with the results of this new measurement system.

FogartyKleinMonroe To Look At Results; Arbitron Responds

In other MEDIA AUDIT/IPSOS news, THE MEDIA AUDIT Pres. BOB JORDAN announced today that that HOUSTON's largest ad agency, FOGARTYKLEINMONROE, has signed up to review the SMART CELL PHONE test results, which are to begin in HOUSTON in MAY.

Informed of this news, ARBITRON VP/Communications THOM MOCARSKY released the following statement:

"This is a gentle reminder that on JANUARY 23, 2006, ARBITRON announced three HOUSTON advertising agencies had signed for PORTABLE PEOPLE METER radio audience estimates when ARBITRON deploys its state-of-the-art audience measurement service.

"FOGERTYKLEINMONROE is among those who have signed a license agreement to use ARBITRON's radio audience estimates during the buy/sell process ... Please understand that taking a look at data is not the same as committing to a service."

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