Taste Of Hope Raises $260,000 At Fifth Annual Event

L.A. Reid, Carrie Underwood, Alissa Pollack And Rod Phillips

Guests raised their glasses -- and raised funds -- to support CITY OF HOPE at the fifth annual TASTE FOR HOPE event, hosted by THE MUSIC AND ENTERTAINMENT INDUSTRY. More than 350 guests attended the event, including industry executives STEVE BARTELS, TOM CORSON, PETER GRAY, RICHARD PALMESE, DAVID MASSEY, TOM POLEMAN, "L.A." REID and BARRY WEISS, and celebrities including CARRIE UNDERWOOD.

The event was held at THREE SIXTY, sponsored by MEDIABASE and raised more than $260,000 for CITY OF HOPE, one of the nation's leading research, treatment and education centers for cancer and other life-threatening diseases.

"The evening showcased the tremendous support for CITY OF HOPE and its dedication to finding a cure and prevention for cancer and other devastating diseases," said TASTE OF HOPE Event Chair and MEDIABASE WORLDWIDE EVP/Integrated Music Marketing ALISSA POLLACK. "I’m personally moved by the way the industry comes together to help quickly accelerate advanced research to improve the quality of life for patients and their families."

Inspired by the guiding humanitarian principles of CITY OF HOPE and motivated by the institution's commitment to innovative medical research and compassionate patient care, a group of key industry executives founded the MUSIC AND ENTERTAINMENT INDUSTRY GROUP in 1973. In its 37-year history, the group has raised over $89 million for CITY OF HOPE and has honored some of the most important figures in the music and entertainment industry. This year, SHELLI and IRVING AZOFF, Executive Chairman of LIVE NATION ENTERTAINMENT and Chairman/CEO of the FRONTLINE MANAGEMENT GROUP, will be honored with The Spirit of Life Award.

Recent past honorees include AEG CEO TIM LEIWEKE, president and chief executive officer (CEO), UMG Chairman/CEO DOUG MORRIS and DISNEY MUSIC GROUP Chairman BOB CAVALLO.

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