Arbitron Further Clarifies KUFX/KUZX Simulcast Estimates

San Francisco PPM Notice

ARBITRON has sent a letter to SAN FRANCISCO PPM subscribers regarding estimates for ENTERCOM Classic Rock KUFX/SAN JOSE and KUZX/SAN FRANCISCO. In MARCH (NET NEWS 3/22), ARBITRON noted report users could combine FEBRUARY 2011 AQH estimates for both stations.

TODAY's letter said,

"This notice provides additional information regarding prior trends estimates for SAN FRANCISCO stations KUFX-FM and KUZX-FM.

"Effective with the APRIL 2011 report period, KUFX-FM and KUZX-FM receive Total Line Reporting. APRIL 2011 audience estimates for these stations are reported with the call letters KUFX-FM and reflect combined listening to both stations. Prior trends estimates for stations that begin Total Line Reporting, however, reflect listening to the primary station alone.

"As ARBITRON previously noted, KUFX-FM and KUZX-FM simulcasted all programming, including commercials, throughout the FEBRUARY 2011 and MARCH 2011 report periods. SAN FRANCISCO subscribers to ARBITRON's TAPSCAN Web service may therefore wish to create a multi-book average or trends report that includes FEBRUARY, MARCH and APRIL data for both stations. This can be done by creating a custom combo for FEBRUARY. The custom combo will then be included in the list of station options available for MARCH and APRIL as well."

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