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There's A New Music Stance Happening At Nashville's Party
May 24, 2011 at 6:56 AM (PT)
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ALL ACCESS couldn't help but notice some musical tweaks happening at CROMWELL GROUP Top 40/Rhythmic WPRT (THE PARTY)/NASHVILLE, has refocused to a Hot AC direction:
A recent hour looked like this:
CHIC - Good Times
COLDPLAY - Viva La Vida
KATY PERRY - Firework
MEN AT WORK - Down Under
THE BEE GEES - Stayin' Alive
KELLY CLARKSON - Behind These Hazel Eyes
JOHN COUGAR - Jack & Diane
KENNY LOGGINS - Footloose
MADONNA - Borderline
OMC - How Bizarre
B52's - RoamSo what's up? OM/PD TROY HANSEN said, "We've adjusted our music mix to reflect the demographics of the NASHVILLE marketplace which clearly leans 35-plus in PPM. That, coupled with ARBITRON's continued struggle to get a credible sample size in the 18-24 demographic led to the shift from an 18-34-targeted station, to a more 25-54 focus. We are excited to be playing a great mix of music that reflects THE PARTY image."

