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Arbitron PPM Shows Jump In Rush Houston Audience Monday
May 2, 2006 at 1:26 PM (PT)
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ARBITRON is showing off the way its Personal People Meter can deliver specialized ratings data with some numbers measuring a big jump in listening to RUSH LIMBAUGH's show on MONDAY, his first broadcast after his highly publicized booking and settlement of drug charges.
The HOUSTON PPM trial showed that RUSH affiliate KPRC-A/HOUSTON's 12+ AQH persons jumped from its average numbers from 11a through 1p, rising from the average 17,829 to 24,596 at 11a, up from 22,118 to a peak of 28,960 at Noon, and declining in the last hour from the average 21,980 to 19,905.

