Harker: Digital Could Turn Radio's $17 Billion Into $8 Billion

Will Digital Hurt Or Help The Bottom Line?

In the latest posting on its RADIOINSIGHTS blog, HARKER RESEARCH analysts GLENDA SHRADER BOS and RICHARD HARKER ask, " Know how to turn radio from a $17 billion business into an $8 billion business? Follow the advice of radio critics and new-media zealots."

"They say give up on terrestrial broadcast," they continue. "That’s history. Focus all your energies on a digital future.

"Despite their confidence that digital will save radio, the opposite is true. If radio shuts down its transmitters and broadcast competes head to head with pure-play Internet services, radio revenue will plummet," writes HARKER.

Read the full blog here.

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