KEXX Adds Dave Pratt For Mornings

Dave Pratt

RIVIERA BROADCAST GROUP Alternative KEXX (X103.9)/PHOENIX brings aboard radio veteran DAVE PRATT, affectionately known as "The Morning Mayor," beginning AUGUST 15th. PRATT had been distributing his morning show on www.daveprattlive.com for the past two months.

"My goal has been very simple. Whether it is online, on-air, in my blog and columns, or in my television appearances, my desire has always been to continue my friendship with my listeners and to remain loyal to ARIZONA. Our new partnership with X 103.9 allows fans of the show to listen anytime, anywhere, and on any device that is convenient for them," said PRATT.

RIVIERA BROADCAST GROUP COO JOSE RODILES added, "DAVE PRATT is the most recognized on air personality in the history of PHOENIX radio. His track record over the past 30 years is well documented and the relationship he has with his listeners is second to none. We are delighted to combine DAVE's proven success with the heritage and brand strength of X 103. 9."

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