July Ratings For Pandora Show Significant Presence In Top Local Markets

Edison Releases Audience Measurements

EDISON RESEARCH has released audience analysis that showcases ratings for PANDORA Internet radio in top local markets in the UNITED STATES. The numbers were announced at a PANDORA RADIO Innovators Summit in LOS ANGELES where PANDORA Founder/Chief Strategy Officer TIM WESTERGREN spoke with media buyers.

"Radio is radio," said WESTERGREN, "PANDORA is simply a smart buy for local advertisers as well as national ones. In fact, some advertising agencies are designating PANDORA with the call letters 'WPAN.' Listeners are increasingly turning to PANDORA personalized radio to listen to music at home, at work, in the car and all points in between. It's a great platform for advertisers to connect directly with their audience throughout the day."

Said EDISON RESEARCH Pres. LARRY ROSIN, "We analyzed and converted PANDORA's data into AQH, which is the standard metric for radio advertising buying. We believe this data demonstrates the significance and scope of PANDORA's audience at the local level, especially among 18-34 and 18-49 year olds."

July Ratings: Monday-Sunday, 6a-Midnight

An AQH rating of 1.0 means an average of 1% of a target population is listening to PANDORA for at least five minutes or more during any 15 minute window between 6.00 a.m. and midnight.

NEW YORK: Adults 18-34 = .7 AQH rating. Adults 18-49 = .5 AQH rating

LOS ANGELES: Adults 18-34 = .9 AQH rating. Adults 18-49 = .6 AQH rating

CHICAGO: Adults 18-34 = .7 AQH rating. Adults 18-49 = .5 AQH rating

SAN FRANCISCO: Adults 18-34 = .9 AQH rating. Adults 18-49 = .6 AQH rating

DALLAS-FT. WORTH: Adults 18-34 = .8 AQH rating. Adults 18-49 = .5 AQH rating

HOUSTON: Adults 18-34 = .8 AQH rating. Adults 18-49 = .5 AQH rating

ATLANTA: Adults 18-34 = .7 AQH rating. Adults 18-49 = .5 AQH rating

PHILADELPHIA: Adults 18-34 = .7 AQH rating. Adults 18-49 = .5 AQH rating

WASHINGTON, D.C.: Adults 18-34 = .9 AQH rating. Adults 18-49 = .6 AQH rating

BOSTON: Adults 18-34 = .8 AQH rating. Adults 18-49 = .5 AQH rating

EDISON RESEARCH examined how many listeners tuned into PANDORA, how long each person listened and then converted that data into Average Quarter Hour metrics using industry-accepted methodology. In order to qualify as a listener, a person had to listen for at least five minutes within a quarter hour period. Also, for this analysis, EDISON did not include PANDORA ONE subscribers who are not served any ads.

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