Capitol Broadcast Chooses Efficio

CAPITOL BROADCAST COMPANY (CBC) will now integrate EFFICIO’s Customer Relationship Management, sales and account management products into its operations. EFFICIO is a web-based media sales solution utilizing a centralized dashboard and integrated sales modules.

"The EFFICIO system will provide CAPITOL’s stations with the data intelligence needed to drive advertising sales higher by making every sales person and manager more efficient, knowledgeable and accountable," EFFICIO Co-Pres. DAVID EINSTEIN said, . "EFFICIO’s innovative features give television, radio and digital an end-to-end integrated product offering, unattainable by any other system. Bottom line is that EFFICIO improves productivity and drives revenue for media sellers, managers and stations."

"We are very excited to add EFFICIO SOLUTIONS to the arsenal of CAPITOL’s sales tools," CBC VP JIMMY GOODMON said. "At CAPITOL BROADCASTING, we put a priority on innovation. Joining forces with EFFICIO is a powerful and logical next step in our efforts to that end. We are now more strategically positioned to compete, outperform and win in sales."

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