U.S. Auto Sales Up For August

Sales Up, Will Advertising Follow?

Good news for radio, as auto companies -- traditionally one of the largest advertisers -- reported a solid AUGUST. THE NEW YORK POST reports, "GENERAL MOTORS, CHRYSLER GROUP and NISSAN MOTOR boosted U.S. sales in AUGUST by more than analysts estimated as shortages of smaller cars tempered industry gains."

Car sales in the U.S. were 12.1 million in AUGUST, noted AUTODATA CORP. BLOOMBERG had earlier reported roughly the same number. GM was up 18% to 218,479 cars and light trucks, with CHRYSLER sales up 31% and NISSAN rising 19%.

MEDIA MONITORS had CHRYSLER - JEEP - DODGE as radio's 8th largest advertiser for the week of AUGUST 22nd through 28th (NET NEWS 8/29).

"I wouldn’t say anyone is jumping up and down about these numbers because they are just meeting our more moderate expectations," IHS AUTOMOTIVE analyst REBECCA LINDLAND told THE POST. "This is the third year of auto sales not being up where the U.S. market should be, but the economy is just not letting us get there."

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