WKLI Flips To Mainstream Rock

Now Rockin' In Albany, NY

ALBANY BROADCASTING Classic Hits WKLI (100.9 THE BRIDGE)/ALBANY, NY flipped to Mainstream Rock as "ROCK 100.9, EVERYTHING THAT ROCKS." The station launched TODAY at noon with 1,009 songs in a row commercial-free. TIM NOBLE remains on-board as PD. NOBLE previously programmed former crosstown CLEAR CHANNEL Active Rocker WHRL (CHANNEL 103.1).

"I love rock and I am very happy to be bringing a great rock station to the ALBANY market," said GM CHUCK BENFER. "ROCK 100.9 is just a high energy, straight forward, mainstream rock station that plays everything! If it rocks, we’re playing it. Music matters the most in any format but our research was pretty clear that when it comes to the rock audience they want more music and we’re going to give it to them, even in the morning. Rock is a great format but you have to program it to your community. Our music, our presentation and our relevance to the listeners are what we stay focused on and ROCK 100.9 is another jewel in our crown of well positioned and executed radio stations."

The ROCK 100.9 lineup is:

Mornings/SILENT BOB
Middays/SUZANNE KAYHILL
Afternoons/TIM NOBLE
Nights/MIKE THE ENFORCER.

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