NRSC Seeks Location-Based Services Technologies

Looks To Expand Location-Based Tech

THE NATIONAL RADIO SYSTEMS COMMITTEE (NRSC), co-sponsored by THE NATIONAL ASSOCIATION OF BROADCASTERS (NAB) and THE CONSUMER ELECTRONICS ASSOCIATION (CEA), TODAY (9/7) released a Request for Proposals on location-based services technologies for terrestrial radio data broadcasting that could form the basis for future NRSC standards and/or guidelines. The NRSC hopes to identify other new and innovative services using geo-location data that will benefit broadcasters and radio listeners alike.

"Local radio offers an ideal platform for the delivery of location-based services. This investigation by the NRSC will help to identify new opportunities for broadcasters to serve their communities and potential new sources of data broadcasting revenue," said NAB EVP/CTO KEVIN GAGE.

Digital radio technologies, specifically HD RADIO, in-band/on-channel digital radio, and the FM subcarrier-based RADIO DATA SYSTEM (RDS), are already being used to disseminate traffic information which is one type of location-based service.

"Location-based services are increasingly popular and useful for consumers across many platforms, and through this RFP, this committee hopes to bring consumers more location-based options over radio broadcasts," said CEA Dir./Technology and Standards DAVE WILSON.

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