Exclusive August PPM Analysis: Chicago And San Francisco

Exclusive Analysis From dmr

ALL ACCESS presents AUGUST PPM market highlights, compiled by dmr for ALL ACCESS and powered by XTrends, radio's #1 PPM and diary analysis tool.

Chicago's Drive Continues To Pick Up Speed; WOJO Overtakes #1 P18-34

HUBBARD BROADCASTING Classic Hits WDRV (THE DRIVE) added 6.2% in AUGUST and moved to #4 (5.1), marking the 4th straight month it has been parked in the top 5 (P6+).

CBS RADIO News WBBM-A held steady at (5.5) and remained #1 with their FM simulcast WCFS-F contributing additional audience (1.4). TRIBUNE Talk WGN-A grew 5.9% to finish #2 (5.4) tied with CLEAR CHANNEL Urban AC WVAZ (V-103).

HUBBARD BROADCASTING AC WTMX (101.9 THE MIX) rounded out the top 5 (4.5) and had several impressive demo gains as detailed below.

Top Demo Gainers (within Top 10, share growth/rank, JULY to AUGUST)

P6+: WTMX, 12.5% / #6 to #5

P18-34: WTMX, 23.4% / #6 to #5

P18-49: WTMX, 17.0% / holds at #1

P25-54: WDRV, 15.0% / holds at #1

P35-64: WDRV, 13.1% / holds at #1

Snapshot Trends (3 consecutive months up or down)

Trending up -- WDRV (P18-49, P25-54, P35-64); CBS RADIO Country WUSN [US-99] (P18-49, P25-54); CRAWFORD BROADCASTING Urban WPWX [POWER92] (P18-34)

Trending down -- WVAZ (P18-34)

Change Is The Constant In San Francisco: 7 Of Top 10 Stations P6+ Moved In August

PUBLIC MEDIA Talk KQED-F remained #1, but dropped (6.4), its lowest share in 3 months. CBS RADIO News KCBS-A held onto #2 (5.5). After the top spots, stations were on the move.

CBS RADIO Top 40/Mainstream KMVQ (99.7 NOW) jumped up #3 (5.2) after being #5 in July. CLEAR CHANNEL Top 40/Rhythmic KMEL moved from #6 to #4 (5.1). Both stations saw a 15% increase in August.

Rounding out the upward momentum was CITADEL Talk KGO-A moving to #5 (4.7) up from #8 in July and CUMULUS MEDIA Classic Rock KSAN (107.7 THE BONE) now #10 up from #13 in July.

Making way for all of this upward momemtum, CLEAR CHANNEL Top 40/Rhythmic KYLD (WiLD 94.9) landed at #6 (4.5) having been #4 in July. CUMULUS Sports KNBR-A moved from #3 in July to #7 (4.3) tied with ENTERCOM AC KOIT, which was #7 in July.

CLEAR CHANNEL Rhythmic AC KISQ (98.1 KISS FM) rose 15.2% and remained #9 to round out the top 10.

Top Demo Gainers (within Top 10, share growth/rank, JULY to AUGUST)

P6+: KSAN, 20.7% / #13 to #10

P18-34: KISQ, 40.0% / #14 to #9

P18-49: KSAN, 23.3% / #11 to #8; CLEAR CHANNEL Top 40/Rhythmic KMEL, 21.1 / #3 to #1

P25-54: KMVQ, 17.3% / #2 to #1, tied with KQED

P35-64: KSAN, 27% / #6 to #4

Snapshot Trends (3 consecutive months up or down)

Trending up -- KMVQ (P18-34, P25-54); KISQ (P25-54); CLEAR CHANNEL Classic Hits KKSF [OLDIES 103.7] (P35-64)

Trending down -- None

dmr's market highlights for ALLACCESS powered by XTrends, radio's #1 PPM and diary analysis tool.

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