Peak Broadcasting Names Joe E. King Dir./Brand Management

King Dir./Brand Management

PEAK BROADCASTING HAS APPOINTED JOE E. KING Dir./Brand Management, a newly created position designed to enhance PEAK's radio assets cross all platforms, including broadcast, digital, and mobile. He will also serve as APD/afternoon personality for AC KXLT/BOISE/

KING will provide strategic planning, marketing, and promotion to News/Talk KIDO-A, Sports KIDO-A, AC KXLT (LITE FM), Top 40 KSAS (KISS-FM) Hot AC KCIX (Mix 106), and Country KAWO, as well as the associated websites, smartphone applications, and social network platforms operated by the company.

Previously, KING worked for the IMPACT RADIO GROUP of IDAHO in a variety of positions. "JOE’s extensive experience in all phases of broadcasting, marketing, promotion, engineering, and broadband will quickly manifest itself in connecting the listeners and advertising community to a richer brand experience successfully created by our talented live and local personalities," PEAK BROADCASTING SVP/Market Manager KEVIN GODWIN said "JOE’s ability to work across several departments and station brands will bring a significant tactical advantage to our operations thereby keeping Peak in the forefront of TREASURE VALLEY media."

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