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RADAR September Ratings:190 Million Heard Radio Spots Each Week
September 19, 2011 at 10:36 AM (PT)
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ARBITRON INC. has reported in its SEPTEMBER RADAR Radio Network Ratings that approximately over 190 million Persons 12 and older, or 73%, heard one or more network radio commercials in an average week of the survey period. The RADAR 110 SEPTEMBER 2011 survey period demonstrates network radio’s power in reaching a mass audience in all demographics on a year over year basis.
Selected Audience Results from RADAR 110 SEPTEMBER 2011
Commercials aired on the 56 radio networks measure reached:* 73.3% of Persons aged 12+ (190,311,000 Persons)
* 73.6% of Persons aged 18+ (172, 830,000 Persons)
* 72.9% of Persons aged 35+ (119, 356,000 Persons)
* 76.3% of Persons aged 18-49 (102, 909,000 Persons)
* 76.6% of Persons aged 25-54 (97,213,000 Persons)The ratings firm has posted the RADAR Radio Network Rankings for Persons aged 18-49 and Persons aged 25-54 on its website.