RADAR September Ratings:190 Million Heard Radio Spots Each Week

190 Million Strong

ARBITRON INC. has reported in its SEPTEMBER RADAR Radio Network Ratings that approximately over 190 million Persons 12 and older, or 73%, heard one or more network radio commercials in an average week of the survey period. The RADAR 110 SEPTEMBER 2011 survey period demonstrates network radio’s power in reaching a mass audience in all demographics on a year over year basis. 

Selected Audience Results from RADAR 110 SEPTEMBER 2011
Commercials aired on the 56 radio networks measure reached:

* 73.3% of Persons aged 12+ (190,311,000 Persons)
* 73.6% of Persons aged 18+ (172, 830,000 Persons)
* 72.9% of Persons aged 35+ (119, 356,000 Persons)
* 76.3% of Persons aged 18-49 (102, 909,000 Persons)
* 76.6% of Persons aged 25-54 (97,213,000 Persons)

The ratings firm has posted the RADAR Radio Network Rankings for Persons aged 18-49 and Persons aged 25-54 on its website.

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