IO World Media Acquires 'Up Your Ratings'

Sells 'Up Your Ratings,' Advises Bubba

IO WORLD MEDIA has agreed to terms of a Share Exchange Agreement to acquire "UP YOUR RATINGS" in a stock-for-stock transaction.  Execution of the finalized Share Exchange Agreement and closing of the transaction is scheduled to be on or before September 30th, 2011. 

UYR, owned by RANDY MICHAELS and MARC CHASE, is a private company with unique intellectual property developed by MICHAELS and his team.  UYR’s pure-play recommendation system (SCENARIO) is designed to deliver a one-to-one -- vs. a one-to-many -- consumer preference-based custom audio product that is specific to the users' tastes, locations, moods or activities.  Also included in the UYR IP are design plans for a proprietary state-of-the-art audio storage, retrieval, and distribution system that eliminates the need for a Content Distribution Network.

Both MICHAELS and CHASE will be Strategic Advisors to the Company.

"Since the Company’s inception, everyone who has worked on this project has had the single goal of making the Company a leader in the Internet Media World," IO WORLD CEO TOM BEAN stated. "The acquisition of UP YOUR RATINGS and its intellectual property, combined with the leadership and expertise of RANDY and MARC as special advisors to the company, is a move that will without a doubt create differentiation and provide a competitive advantage for IWDM.  This is a big step in the right direction in the Company’s efforts to be a leader in the digital revolution."

"IOWORLD and RADIOIO have long been innovators and pioneers in the Internet Radio Space including most recently with the launch of RADIOIO Live and The BUBBA THE LOVE SPONGE show," RANDY MICHAELS stated.  "MARC and I look forward to continuing that tradition of innovation and with UYR’s IP and IOWORLD’s platform we will implement a plan for Internet radio that combines the best practices of traditional media with the most successful interactive characteristics of leading Internet businesses.  Traditional media is one to many.  The distribution system itself creates a barrier to entry and creates market power.  Mobil/Interactive digital is two-way and can be one to many, one to some, or one to one."

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