Arbitron RADAR 110 Sees Some Growth For Network Radio

Radar Cume Data

ARBITRON INC. has released cumulative audience estimates for the 56 RADAR-rated networks. Compared to the ARBITRON estimates from one year ago, network radio increased its weekly reach among Persons aged 12 and older by nearly half a million listeners. Network radio reaches almost three out of four Persons age 12 and older each week.

The SEPTEMBER 2011 RADAR 110 report saw an increase in key demographics reached by network radio versus the September 2010 RADAR 106 report period.

Demographic                  RADAR 106                       RADAR 110                                Change
                                    (September 2010)            (September 2011)                            (000)
                            Reach (000)      Reach Rating     Reach (000)    Reach Rating 

Persons 12+    189,833              73.8                      190,311            73.3                      478
Adults 18+        172,464              74.2                       172,830            73.6                     366
Adults 35+        119,053              73.5                       119,356            72.9                     303
Adults 18-49     103,329              76.5                      102,909             76.3                    -420
Adults 25-54       97,458              76.9                        97,213             76.6                     -245

About RADAR 110

ARBITRON's RADAR (Radio’s All Dimension Audience Research) 110 SEPTEMBER 2011 "is the standard currency for national network radio ratings and measures 56 individual radio networks," notes ARBITRON. These networks are operated by AMERICAN URBAN RADIO NETWORKS, CUMULUS MEDIA NETWORKS, CRYSTAL MEDIA NETWORKS, DIAL GLOBAL INC., PREMIERE RADIO NETWORKS, UNITED STATIONS RADIO NETWORKS and WESTWOOD ONE RADIO NETWORKS.

The sample size for the RADAR 110 Report is 395,598 persons aged 12 and older. "This large sample is designed to provide more stability for key demographic estimates, dayparts and Market-by-Market Analysis reports, which report all individual DMAs," writes ARBITRON.

The RADAR 110 Report includes data from all 48 ARBITRON PPM markets. The survey dates for RADAR 110 were from JUNE 24, 2010 to JUNE 22, 2011.

« see more Net News