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Arbitron RADAR 110 Sees Some Growth For Network Radio
September 21, 2011 at 4:00 AM (PT)
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ARBITRON INC. has released cumulative audience estimates for the 56 RADAR-rated networks. Compared to the ARBITRON estimates from one year ago, network radio increased its weekly reach among Persons aged 12 and older by nearly half a million listeners. Network radio reaches almost three out of four Persons age 12 and older each week.
The SEPTEMBER 2011 RADAR 110 report saw an increase in key demographics reached by network radio versus the September 2010 RADAR 106 report period.
Demographic RADAR 106 RADAR 110 Change
(September 2010) (September 2011) (000)
Reach (000) Reach Rating Reach (000) Reach RatingPersons 12+ 189,833 73.8 190,311 73.3 478
Adults 18+ 172,464 74.2 172,830 73.6 366
Adults 35+ 119,053 73.5 119,356 72.9 303
Adults 18-49 103,329 76.5 102,909 76.3 -420
Adults 25-54 97,458 76.9 97,213 76.6 -245About RADAR 110
ARBITRON's RADAR (Radio’s All Dimension Audience Research) 110 SEPTEMBER 2011 "is the standard currency for national network radio ratings and measures 56 individual radio networks," notes ARBITRON. These networks are operated by AMERICAN URBAN RADIO NETWORKS, CUMULUS MEDIA NETWORKS, CRYSTAL MEDIA NETWORKS, DIAL GLOBAL INC., PREMIERE RADIO NETWORKS, UNITED STATIONS RADIO NETWORKS and WESTWOOD ONE RADIO NETWORKS.The sample size for the RADAR 110 Report is 395,598 persons aged 12 and older. "This large sample is designed to provide more stability for key demographic estimates, dayparts and Market-by-Market Analysis reports, which report all individual DMAs," writes ARBITRON.
The RADAR 110 Report includes data from all 48 ARBITRON PPM markets. The survey dates for RADAR 110 were from JUNE 24, 2010 to JUNE 22, 2011.