Exclusive September PPM Analysis: Atlanta, Boston, Philadelphia And Washington DC

Exclusive Analysis From dmr

ALL ACCESS presents SEPTEMBER PPM market highlights, compiled by dmr for ALL ACCESS and powered by XTrends, radio's #1 PPM and diary analysis tool.

WVEE And WSB-A Hold Ranks, Increase Share

ATLANTA's CBS RADIO Urban WVEE(V-103) was #1 P6+ for SEPTEMBER with continued share growth (8.8). COX MEDIA GROUP Talk WSB-A rebounded from its AUGUST numbers adding share (7.8) and maintaining its #2 position. RADIO ONE Christian Contemporary WPZE (PRAISE 102.5) moved into #3 (6.2) with WSB-F jumping #7 to #4 (6.2).

Top Demo Gainers (within Top 10, share growth/rank, AUGUST to SEPTEMBER)

P6+: WSB-F, 13.2%/#7 to #4
P18-34: RADIO ONE Urban AC WAMJ, 15.6%/#14 to #10
P18-49: WSB-F, 25.9%/#5 to #3
P25-54: WSB-F, 12.3%/Holds at #2
P35-64: WSB-F, 13.3%/#5 to #3 (tied with WPZE and WAMJ)

Snapshot Trends (3 consecutive months up or down)

Trending up -- WVEE (P6+, P18-34, P25-54); WPZE (P6+, P18-34, P18-49, P35-64); WKLS (P18-34); WSB-F (P6+, P18-49, P25-54, P35-64); WSB-A (P18-34; WKLS (P18-49); WALR (P35-64)

Trending down -- LINCOLN FINANCIAL Hot AC WSTR [STAR 94] (P6+, P18-34, P18-49, P25-54, P35-64); WHTA (P6+, P18-34); WWVA (P18-34); WKHX (P25-54); WAMJ (P35-64)

WXKS, WBZ Gain In Boston. WMXJ, WJMN Shed Share

CLEAR CHANNEL Top 40 WXKS-F (KISS 108) brought home #1 again in SEPTEMBER P6+ (10.0). CBS RADIO News-Talk WBZ-A bounced from #3 to #2 on the month with a 6.9 share. GREATER MEDIA Country WKLB reversed its AUGUST downturn, rising from #4 to #3 (6.7) GREATER MEDIA AC WMJX (MAGIC 106.7)increased is rank but shed points (5.7). MAGIC ties with CLEAR CHANNEL Top 40/R WJMN (JAMN' 94-5) for 4th in the market.

Top Demo Gainers (within Top 10, share growth/rank, AUGUST to SEPTEMBER)

P6+: BOSTON UNIVERSITY non-commercial WBUR, 11.4% / Holds #10

P18-34: WMJX, 25%/Holds at #5

P18-49: WKLB, 9.2%/Holds at #3

P25-54: WBZ-A, 12.5%/Holds at #7 (tied with WBZ-F)

P35-64: WBUR, 19%/#10 to #7

Snapshot Trends (3 consecutive months up or down)

Trending up -- WBZ-A (P6+, P25-54, P35-64); WBZ-F (P18-34, P18-49; WBUR (P18-49, P25-54, P35-64); WXLX (P25-54); WMKK (P25-54)

Trending down -- WODS (P6+, P35-64); WJMN (P18-34, P18-49, P35-64); WXKS (P25-54, P35-64);

KYW-A Wins Again In Philly

CBS RADIO News KYW-A stayed atop the P6+ heap in PHILADELPHIA for SEPTEMBER (8.8). CLEAR CHANNEL Urban AC WDAS finished the month with increased share (7.1) and a #2 rank. AC WBEB (B101) dipped to #3 (7.0) 4th place finisher CBS RADIO Oldies WOGL stayed flat with AUGUST (5.7)

KYW-A made strides in nearly every demo, including a +50% gain in P18-34. See Top Gainers for more insights.

Top Demo Gainers (within Top 10, share growth/rank, AUGUST to SEPTEMBER)

P6+: WDAS, 22.4%/#3 to #2

P18-34: KYW-A, 53.6%/#13 to #8

P18-49: KYW-A, 37.8%/#11 to #5

P25-54: KYW-A, 29.5%/#7 to #4

P35-64: GREATER MEDIA ROCK WMMR, 25%/#7 to #5

Snapshot Trends (3 consecutive months up or down)

Trending up -- KYW-A (P6+, P18-34, P18-49, P25-54, P35-64); WPHT (P6+); WMGK (P6+); WDAS (P18-49); WBEN (P18-49); WOGL (P35-64)

Trending down -- WBEB (P6+, P18-34, P35-64); WIOQ (P6+, P18-49); WMMR (P18-34); WUSL (P18-49); WRFF (P25-54); WRNB (P35-64)

WAMU Makes News In D.C.

HUBBARD News WTOP gained 23% P6+ share growth in SEPTEMBER to continue its first place dominance in the market (10.1) but it wasn't the month’s biggest gainer. AMERICAN UNIVERSITY noncommercial News-Talk WAMU posted a 29% boost (6.2) in its rise from #4 to #2, which it shares with CLEAR CHANNEL Top 40 WIHT (HOT 99.5) CLEAR CHANNEL AC WASH (97.1 WASH-FM) dipped to #4 for the month(5.5).

WTOP and WAMU dominated the growth charts in multiple demos this month as detailed in Top Gainers.

Top Demo Gainers (within Top 10, share growth/rank, AUGUST to SEPTEMBER)

P6+: WAMU, 29.2%/#4 to #2 (tied with WIHT)

P18-34: WTOP, 54.8%/#11 to #6

P18-49: WTOP, 48%/#5 to #2

P25-54: WTOP, 41.7%/#3 to #1

P35-64: WAMU, 26.4/#4 to #3

Snapshot Trends (3 consecutive months up or down)

Trending up -- WHUR (P18-34); WRQX (P18-49); WASH-F (P25-54); WAMU (P25-54, P35-64)

Trending down -- WMZQ (P6+, P25-54, P35-64); WHUR (P35-64)

dmr's market highlights for ALLACCESS powered by XTrends, radio's #1 PPM and diary analysis tool.

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