L.A. Times Features Article On Triton Digital

Schore And Agovino

It's always interesting when the mainstream media turns its focus on something or someone in the radio business -- and THE LOS ANGELES TIMES has done just that, with a feature about TRITON DIGITAL in TODAY's (10/11) paper.

"NEAL SCHORE and MIKE AGOVINO, two old-school radio executives and onetime competitors, launched their SHERMAN OAKS company in 2006 to give traditional radio stations and webcasters a way to distribute their content online and on mobile devices," writes THE TIMES. "The partners also devised a way for these companies to make money by automatically inserting ads into radio programs and measuring audience engagement."

"What TRITON tries to do is build the infrastructure and the tools to enable broadcasters [to] build their online business," said consultant and ALL ACCESS contributor MARK RAMSEY. "They're not only selling the picks and shovels to the gold miners, but they'll also truck the gold to market and sell it for you."

"The beauty of TRITON's business model, however, is that it doesn't take sides in the battle between digital newcomers and incumbent radio companies. It happily sells its services to all comers, including CLEAR CHANNEL COMMUNICATIONS INC. and CBS RADIO INC., as well as PANDORA and SLACKER. THE TRIBUNE CO., which owns THE LOS ANGELES TIMES, also uses TRITON to stream its WGN-A radio station's programs online."

"We wanted to help plot the industry's course to digital," AGOVINO told THE TIMES. "But we wanted to play a partnership role, not a disruptive role."

Read the full article here.

Triton Digital Announces Free Smartphone Application For Contest Entry

TRITON DIGITAL is rolling out a free application for radio stations that enables listeners with smartphones to "check in" to their favorite local radio stations -- rather than calling in -- to enter contests. The application is available for download at no cost for iPHONE and ANDROID mobile devices and includes sign-on capability via FACEBOOK.

"With CHECK IN RADIO, we have evolved the appointment-based contest by marrying it with modern mobile technology," said Pres./Digital Applications and Services CHRIS BELL. "It's a proven tactic that we’re now extending digitally. CHECK IN RADIO will make it easier for radio stations to run appointment-based contests and easier for listeners to participate. It’s a one-click world and this application puts that power in the listener’s hands. We expect to increase engagement by decreasing barriers to participation."

CHECK IN RADIO is free for both radio stations and their listeners. Consumers can download the CHECK IN RADIO application from the iPHONE APP STORE or ANDROID MARKET. Radio stations can get started by "claiming" their station at checkinradio.com.

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