Pandora Adds Cadillac As Newest Automotive Partner

Gets Caddy

PANDORA announced TODAY (10/12) that CADILLAC is the latest one of the company's 12 automotive partners. CADILLAC announced the launch of its new CUE (CADILLAC USER EXPERIENCE) system, featuring PANDORA, at the CTIA WIRELESS ASSOCIATION's Enterprise and Applications conference in SAN DIEGO.

PANDORA will be incorporated into the CADILLAC CUE system, which will be in the upcoming XTS and ATS sedans and will be a key feature of all future CADILLAC vehicles beginning in 2012. CUE will support ANDROID, BLACKBERRY and iPHONE smartphones.

PANDORA EVP/Business And Corporate Development JESSICA STEEL said, "We're honored that CADILLAC elected to feature PANDORA as part of their CUE launch and are delighted that CADILLAC drivers will soon have the option to easily listen to their personalized PANDORA stations in their cars."

"CUE will transform the luxury in-vehicle experience by integrating popular mobile app technologies, like PANDORA, creating an optimal, personalized driving experience," said CADILLAC MARKETING VP DON BUTLER.

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