90.7% Of U.K. Population Tunes In To Radio Every Week

RAJAR Says U.K.ers Love Radio

The Brits love their radio, says a RADIO JOINT AUDIENCE RESEARCH survey. 90.7% of the population (47.1 million adults 15+), listened to radio during the third quarter of 2011. This figure is up from the same period a year ago by just over 375,000 listeners, but down on the previous high of 47.6 million last quarter.

Some of the other highlights from the survey:

* Total listening hours up 2% year on year
* Listening via a digital receiver reaches 28.2% of all radio listening
* Digital listening hours break through 300 million mark for first time
* Internet listening hours up 15.4% quarter on quarter
* Access via a mobile phone up 24.2% year on year

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