Exclusive October PPM Analysis: New York, Los Angeles And Chicago

Exclusive Analysis From dmr And XTrends For All Access

ALL ACCESS presents OCTOBER PPM market highlights, compiled by dmr and powered by XTRENDS, radio's #1 PPM and diary analysis tool.

Clear Channel Dominates The Big Apple

CLEAR CHANNEL continues its hold on the NYC rankings with 3 of the Top 4 rankings.

The TEXAS broadcaster's AC WLTW remains #1(5.7). CBS RADIO Classic Hits WCBS-F rose to #2 for OCTOBER (5.2) trading ranks with CLEAR CHANNEL Top 40 WKTU (#3, 5.0). CLEAR CHANNEL Top 40 WHTZ (4.7) rounded out the top 4.

Top Demo Gainers (within Top 10, share growth/rank, SEPTEMBER to OCTOBER)

P6+: INNER CITY Urban WBLS, 8.3% / #8 to #6
P18-34: UNIVISION Spanish Contemporary WXNY, 9.8% / Held at #5
P18-49: WBLS, 28.1% / #13 to #8 (tied with CBS RADIO AC WWFS)
P25-54: CLEAR CHANNEL Urban WWPR, 12.5% / #14 to #10 (tied with SBS Tropical WSKQ)
P35-64: CBS RADIO Sports WFAN, 9.4% / #12 to #8 (tied with CBS RADIO WCBS-A and WWFS)

Snapshot Trends (3 consecutive months up or down)

Trending up -- WABC (P6+); WSKQ (P18-34); WAXQ (P25-54, P35-64); WCBS-F (P35-64)

Trending down -- WLTW (P6+, P18-34, P25-54); WHTZ (P6+, P18-34, P18-49, P25-54, P35-64); WBLS (P18-49)

KFI Moves Ahead in LA

CLEAR CHANNEL N/T KFI-A moved into #1 in LOS ANGELES for OCTOBER P6+ (5.6). CLEAR CHANNEL Top 40 KIIS slid to #2(5.3). The two traded their rank and share point for point over SEPTEMBER. CBS Top 40 KAMP (AMP RADIO) was at #3 (4.1) for a third survey month. CBS RADIO Classic Hits KRTH [K-EARTH 101] remained at #4 (3.9).

Top Demo Gainers (within Top 10, share growth/rank, SEPTEMBER to OCTOBER)

P6+: CBS RADIO News KNX-A, 13.8% / #11 to #9 (tied UNIVISION Spanish
Contemporary KLVE)
P18-34: KFI-A, 41.7% / #17 to #10 (tied with SBS Regional Mexican KLAX)
P18-49: UNIVISON Regional Mexican KSCA, 28.6% / #14 to #8 (tied with CLEAR CHANNEL Rhythmic AC KHHT)
P25-54: KHHT, 28.6% / #15 to #7 (tied with CLEAR CHANNEL Hot AC KBIG)
P35-64: CBS RADIO News KNX-A, 22.6% / #10 to #5

Snapshot Trends (3 consecutive months up or down)

Trending up -- KFI-A (P6+, P18-34, P18-49, P25-54); KNX-A (P6+, P35-64); KPWR (P18-34, P18-49); KSCA (P18-34, P18-49); KHHT (P18-49); KLVE (P25-54)

Trending down -- KOST (P6+, P35-64); KLVE (P6+, P18-49); KROQ (P18-34); KFI-A (P35-64); KLOS (P35-64)

WBBM Makes News in Chi-town

CBS RADIO News WBBM-A posted a 22% share gain for OCTOBER to take over top #1 rank in P6+ (6.6). The station posted double-digit gains in multiple demos for the survey. See this month’s Top Gainers for more.

TRIBUNE Talk WGN-A (5.4)and CLEAR CHANNEL Urban AC WVAZ [V-103] (5.2) settled into #2 and #3, respectively; having been tied for top dog in SEPTEMBER. HUBBARD BROADCASTING Classic Hits WDRV (THE DRIVE) shed some of its share, but held onto its #4 ranking (4.3) for a fifth month.

Top Demo Gainers (within Top 10, share growth/rank, SEPTEMBER to OCTOBER)

P6+: WBBM-A, 22.2% /#3 to #1
P18-34: Regional Mexican WLEY (La Ley 107.9), 39.4% / #12 to #7
P18-49: WBBM-A, 37.9% / #15 to #9
P25-54: WBBM-A, 27% / #9 to #4
P35-64: WBBM-A, 28.8% / #3 to #1

Snapshot Trends (3 consecutive months up or down)

Trending up – WBBM-A (P6+, P18-49, P25-54); WKSC (P6+, P18-34,P18-49, P25-54); WLS-A (P6+, P35-64); WLEY (P18-34); WUSN (P25-54); WXRT (P25-54, P35-64)

Trending down – WTMX (P6+, P18-34, P18-49, P25-54, P35-64); WBBM-F(P18-34); WDRV (P18-34, P25-54); WVAZ (P25-54); WGN-A (P35-64).

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