NARM Pres. Notes Coldplay Sales Heading Into The Holidays

Big Sales

COLDPLAY's new album, "MYLO XYLOTO" (EMM/Capitol), has set some records for sales, and NARM Pres. JIM DONIO noted both the band's sales -- and the strength of the industry heading into the holiday season.

"COLDPLAY's 'MYLO XYLOTO' tops this week's music sales, coming in with 447,000 albums purchased. It is the third-largest seller in week #1 for an album this year. Further, it’s the largest single-week sales for a Rock record in nearly three years. Plus, COLDPLAY now has the distinction as being one of only five Rock acts in the history of SOUNDSCAN to have three albums that entered the Billboard Top 200 with 400,000+ copies sold.

"That said, we acknowledge that compared to this week in 2010, sales are down, when compared to the debut week for TAYLOR SWIFT's 'Speak Now', which entered the charts with more than a million copies sold. Overall album sales volume continues to be up 3%for the entire year, with year-to-date digital track sales at 1 billion -- up 10% from this point in 2010.

"As we approach BLACK FRIDAY and then the balance of the holiday selling season, the music industry has some of its highest-profile and much-anticipated releases of the year about to reach the marketplace, so a positive year-end for the first time in seven years seems within reach."

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