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Exclusive October PPM Analysis: Atlanta, Philadelphia, Boston And Washington, D.C.
November 4, 2011 at 11:15 AM (PT)
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ALL ACCESS presents OCTOBER PPM market highlights, compiled by dmr for ALL ACCESS and powered by XTRENDS, radio's #1 PPM and diary analysis tool.
WVEE And WSB-A Stand Firm In ATL
Atlanta's CBS Radio Urban WVEE(V-103) was #1 P6+ for OCTOBER adding to its market share (9.3). COX MEDIA GROUP Talk WSB-A posted a share increase while holding onto second in the market (8.3). RADIO ONE Christian Contemporary WPZE (PRAISE 102.5) and WSB-F are now tied for the third place spot (5.9).Top Demo Gainers (within Top 10, share growth/rank, SEPTEMBER to OCTOBER)
P6+: RADIO ONE Urban WHTA, 10.4% / Holds at #7
P18-34: WHTA, 28.2% / #3 to #2
P18-49: WHTA, 21.3% / #4 to #2
P25-54: WHTA, 19.2% / #8 to #4
P35-64: COX MEDIA GROUP Classic Hits WSRV, 25% / #10 to #9Snapshot Trends (3 consecutive months up or down)
Trending up -- WSB-A(P6+, P18-34, P18-49, P25-54, P35-64); WVEE (P18-34, P25-54); WKLS (P18-34); WUBL (P18-34); WKHX (P25-54, P35-64); WSRV (P35-64)
Trending down -- WSTR (P6+, P18-49); WWVA (P18-34); WALR (P18-49, P35-64); WAMJ (P35-64)
WBEB Makes A Move In Philly
CLEAR CHANNEL AC WBEB climbed from #3 to take over the high spot in Philly (7.5)P6+. CBS RADIO News KYW-A slid to #2 (7.4)and CLEAR CHANNEL Urban AC WDAS dropped to #3 (7.0). 4th place finisher CBS RADIO Oldies WOGL gained 5.3% on the month (6.0).Top Demo Gainers (within Top 10, share growth/rank, SEPTEMBER to OCTOBER)
P6+: CLEAR CHANNEL Top 40 WIOQ, 9.8% / #8 to #7
P18-34: GREATER MEDIA Sports WPEN-A, 64% / #17 to #9
P18-49: WIOQ, 14.3% / #6 to #5
P25-54: CBS RADIO Sports WIP-A, 20.6% / #13 to #10
P35-64: GREATER MEDIA Rock WMMR, 12.7% / #7 to #5
Snapshot Trends (3 consecutive months up or down)
Trending up -- WMMR (P6+, P18-49, P25-54); WPHT (P6+); WIOQ (P18-34); WBEB (P18-34, P18-49, P25-54); WBEN (P18-49, P25-54); WRDW (P18-49; WOGL (P25-54, P35-64)
Trending down -- WMMR (P18-34); WMGK (P18-34)
WXKS, WBZ Hang On In Boston. Sports Wins Growth Game
CLEAR CHANNEL Top 40 WXKS-F (KISS 108) stays at #1 P6+(9.5)for October. CBS RADIO News-Talk WBZ-A is #2 on the month with a 6.3 share. Both WXKS and WBZ-A held their positions despite some share loss. CLEAR CHANNEL Top 40/R WJMN moves into #3 (6.2). GREATER MEDIA Country WKLB and GREATER MEDIA AC WMJX (MAGIC 106.7)are tied at #4 in the market (5.9).
Sports owned the growth game for October with WBZ-F and WEEI-A posting gains over 25% in respective demos.
Top Demo Gainers (within Top 10, share growth/rank, SEPTEMBER to OCTOBER)
P6+: CBS RADIO Sports WBZ-F, 26.5% / #11 to #10
P18-34: ENTERCOM Sports WEEI-A, 66.7% / #14 to #9
P18-49: WEEI-A, 60.7% / #15 to #8
P25-54: WEEI-A, 62.5% / #14 to #7 (tied with WMJX)
P35-64: WEEI-A, 47.5% / #10 to #5
Snapshot Trends (3 consecutive months up or down)
Trending up -- WROR (P6+, P25-54, P35-64); WBZ-F (P18-34, P18-49); WMJX (P18-34); WEEI (P18-34); WBOS (P18-49); WBUR (P25-54, P35-64); WZLX (P25-54, P35-64)
Trending down -- WODS (P6+); WXKS (P35-64; WMJX (P35-64)
WTOP on T-O-P in D.C.
HUBBARD News WTOP continue its first place dominance in the D.C. P6+ (8.9) despite shedding some share. CHANNEL Top 40 WIHT and AMERICAN UNIVERSITY noncommercial News-Talk WAMU are deadlocked at #2 (6.3). CLEAR CHANNEL AC WASH stays at #4 for the month(6.1).
Top Demo Gainers (within Top 10, share growth/rank, SEPTEMBER to OCTOBER)
P6+: WASH, 10.9% / Holds at #4
P18-34: CUMULUS Classic Hits WBIG-F, 66.7% / #15 to #10
P18-49: CBS Spanish WLZL, 7% / #10 to #7
P25-54: WBIG, 16.7% / #12 to #8
P35-64: RED ZEBRA BROADCASTING Sports WTEM-A, 19.4% / #11 to #8 (tied with CLEAR CHANNEL Country WMZQ and RADIO ONE Urban Inspirational WPRS)
Snapshot Trends (3 consecutive months up or down)
Trending up -- WPGC (P6+, P18-34); WASH (P18-34, P18-49, P25-54); WBIG (P18-34); WAMU (P35-64); WRQX (P35-64); WTEM (P35-64)
Trending down -- WMZQ (P6+, P35-64); WWDC (P18-49); WHUR (P35-64)