Exclusive October PPM Analysis: Atlanta, Philadelphia, Boston And Washington, D.C.

Exclusive Analysis From dmr And XTrends For All Access

ALL ACCESS presents OCTOBER PPM market highlights, compiled by dmr for ALL ACCESS and powered by XTRENDS, radio's #1 PPM and diary analysis tool.

WVEE And WSB-A Stand Firm In ATL

Atlanta's CBS Radio Urban WVEE(V-103) was #1 P6+ for OCTOBER adding to its market share (9.3). COX MEDIA GROUP Talk WSB-A posted a share increase while holding onto second in the market (8.3). RADIO ONE Christian Contemporary WPZE (PRAISE 102.5) and WSB-F are now tied for the third place spot (5.9).

Top Demo Gainers (within Top 10, share growth/rank, SEPTEMBER to OCTOBER)

P6+: RADIO ONE Urban WHTA, 10.4% / Holds at #7
P18-34: WHTA, 28.2% / #3 to #2
P18-49: WHTA, 21.3% / #4 to #2
P25-54: WHTA, 19.2% / #8 to #4
P35-64: COX MEDIA GROUP Classic Hits WSRV, 25% / #10 to #9

Snapshot Trends (3 consecutive months up or down)

Trending up -- WSB-A(P6+, P18-34, P18-49, P25-54, P35-64); WVEE (P18-34, P25-54); WKLS (P18-34); WUBL (P18-34); WKHX (P25-54, P35-64); WSRV (P35-64)

Trending down -- WSTR (P6+, P18-49); WWVA (P18-34); WALR (P18-49, P35-64); WAMJ (P35-64)

WBEB Makes A Move In Philly

CLEAR CHANNEL AC WBEB climbed from #3 to take over the high spot in Philly (7.5)P6+. CBS RADIO News KYW-A slid to #2 (7.4)and CLEAR CHANNEL Urban AC WDAS dropped to #3 (7.0). 4th place finisher CBS RADIO Oldies WOGL gained 5.3% on the month (6.0).

Top Demo Gainers (within Top 10, share growth/rank, SEPTEMBER to OCTOBER)

P6+: CLEAR CHANNEL Top 40 WIOQ, 9.8% / #8 to #7

P18-34: GREATER MEDIA Sports WPEN-A, 64% / #17 to #9

P18-49: WIOQ, 14.3% / #6 to #5

P25-54: CBS RADIO Sports WIP-A, 20.6% / #13 to #10

P35-64: GREATER MEDIA Rock WMMR, 12.7% / #7 to #5

Snapshot Trends (3 consecutive months up or down)

Trending up -- WMMR (P6+, P18-49, P25-54); WPHT (P6+); WIOQ (P18-34); WBEB (P18-34, P18-49, P25-54); WBEN (P18-49, P25-54); WRDW (P18-49; WOGL (P25-54, P35-64)

Trending down -- WMMR (P18-34); WMGK (P18-34)

WXKS, WBZ Hang On In Boston. Sports Wins Growth Game

CLEAR CHANNEL Top 40 WXKS-F (KISS 108) stays at #1 P6+(9.5)for October. CBS RADIO News-Talk WBZ-A is #2 on the month with a 6.3 share. Both WXKS and WBZ-A held their positions despite some share loss. CLEAR CHANNEL Top 40/R WJMN moves into #3 (6.2). GREATER MEDIA Country WKLB and GREATER MEDIA AC WMJX (MAGIC 106.7)are tied at #4 in the market (5.9).

Sports owned the growth game for October with WBZ-F and WEEI-A posting gains over 25% in respective demos.

Top Demo Gainers (within Top 10, share growth/rank, SEPTEMBER to OCTOBER)

P6+: CBS RADIO Sports WBZ-F, 26.5% / #11 to #10

P18-34: ENTERCOM Sports WEEI-A, 66.7% / #14 to #9

P18-49: WEEI-A, 60.7% / #15 to #8

P25-54: WEEI-A, 62.5% / #14 to #7 (tied with WMJX)

P35-64: WEEI-A, 47.5% / #10 to #5

Snapshot Trends (3 consecutive months up or down)

Trending up -- WROR (P6+, P25-54, P35-64); WBZ-F (P18-34, P18-49); WMJX (P18-34); WEEI (P18-34); WBOS (P18-49); WBUR (P25-54, P35-64); WZLX (P25-54, P35-64)

Trending down -- WODS (P6+); WXKS (P35-64; WMJX (P35-64)

WTOP on T-O-P in D.C.

HUBBARD News WTOP continue its first place dominance in the D.C. P6+ (8.9) despite shedding some share. CHANNEL Top 40 WIHT and AMERICAN UNIVERSITY noncommercial News-Talk WAMU are deadlocked at #2 (6.3). CLEAR CHANNEL AC WASH stays at #4 for the month(6.1).

Top Demo Gainers (within Top 10, share growth/rank, SEPTEMBER to OCTOBER)

P6+: WASH, 10.9% / Holds at #4

P18-34: CUMULUS Classic Hits WBIG-F, 66.7% / #15 to #10

P18-49: CBS Spanish WLZL, 7% / #10 to #7

P25-54: WBIG, 16.7% / #12 to #8

P35-64: RED ZEBRA BROADCASTING Sports WTEM-A, 19.4% / #11 to #8 (tied with CLEAR CHANNEL Country WMZQ and RADIO ONE Urban Inspirational WPRS)

Snapshot Trends (3 consecutive months up or down)

Trending up -- WPGC (P6+, P18-34); WASH (P18-34, P18-49, P25-54); WBIG (P18-34); WAMU (P35-64); WRQX (P35-64); WTEM (P35-64)

Trending down -- WMZQ (P6+, P35-64); WWDC (P18-49); WHUR (P35-64)

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