Report Finds Program Associated Data Should Be Concise

Suggestions For Better PAD

The NATIONAL RADIO SYSTEMS COMMITTEE is suggesting changes for the PROGRAM ASSOCIATED DATA that "can help stations and receiver designers plan the best use of precious resources — namely, limited over-the-air data bandwidth, receiver display space and consumer focus," reports RADIOWORLD.

The NRSC report touches upon PAD field length, looking for ways to make the information more usable and concise.

Among the findings, notes RADIOWORLD, "If a station created a database with two sets of fields, one for radio receivers and one for media with a richer display, one set of fields could be abbreviated to maximize the quality of the listener experience over a variety of receiver types, and the other set could be used to provide unabbreviated content to other delivery systems. For consumers, the more complete the character display, the better. Hardware scrolling and paging can help when display real estate is limited, but the user experience is better when the consumer can see the whole field in a single glance, concludes the group."

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