Harker: Stern Needs Mass Media Exposure Of TV, Radio

Satellite - Purgatory For Stars?

In the latest edition of Radio Insights, HARKER RESEARCH principals RICHARD HARKER and GLENDA SHRADER use rumors of HOWARD STERN being asked to be a judge on AMERICA's Got Talent" as proof positive that even satellite success is a one-way ticket to obscurity.

"STERN’s move to satellite made him very rich, but also an increasingly irrelevant talking head," the wrote. "Maybe that's why PEOPLE declared RYAN SEACREST the new King of All Media a few years later.

"So it shouldn’t be surprising that someone leaked that STERN was in negotiations with NBC to be PIERS MORGAN’s replacement on America’s Got Talent. He’s floated plenty of deal rumors in the past, but this one is different. He really needs this job. A chair at the judge’s table would give him the prime-time exposure he needs to rebuild his image as someone who still matters.

"Because mass media still matters."

Read the entire post here.

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