Thanks For Posting, Poking, Tweeting And Not Blocking

Lori Lewis

JACOBS MEDIA Dir./Digital And Social Strategies and ALL ACCESS MERGE columnist LORI LEWIS knows that social media can be tricky for some radio folks. "Our style of communication has always been essentially 'interruptive' -- we say whatever we want, whenever we want and our listeners just sit back and listen.

"But today's communication style is more permission-based. Your audience is giving you a green light to show up in their live feeds, so it better be worth the 'interruption,' right?"

With THANKSGIVING in mind LEWIS added, "Regardless of radio's sometimes awkward growing pains in this social space -- there's much to be thankful for as we look at these platforms such as FACEBOOK." LORI asked some of the best "opinion leaders" in Social Media, "what's one thing about this space that you're thankful for?" Check it out, when you click here.

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