Arbitron Reprocessing Houston Sept., Oct. DMAs

Houston, We Had A Problem...

ARBITRON has announced that the SEPTEMBER 2011 and OCTOBER 2011 HOUSTON-GALVESTON DMA estimates in ARBITRON’s eBook, Summary Data Set, and Tapscan Web services reflected listening exclusively in non-Metro counties. ARBITRON will be reprocessing DMA estimates for these services to reflect SEPTEMBER and OCTOBER listening in all DMA counties. The reprocessed DMA estimates will be available with the release of NOVEMBER monthly data on NOVEMBER 30th, 2011.

SEPTEMBER and OCTOBER HOUSTON-GALVESTON DMA estimates in ARBITRON's PPM Analysis Tool and Weeklies services were not affected. DMA estimates for other markets were not affected in any ARBITRON service for any report period. Metro audience estimates were not affected for any market in any report period.

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