Arbitron To Provide PPM For UK Ratings Trial

Rajar

ARBITRON will provide the technology for RAJAR's electronic radio and TV audience measurement panel in LONDON beginning in 2007. ARBITRON will provide PPMs to TNS, which has a two year deal to conduct the panel alongside the traditional diary system; ARBITRON beat out THE MEDIA AUDIT/IPSOS and MRI/EURISKO for the contract.

"The RAJAR evaluation was the most thorough, rigorous and professional evaluation of an electronic measurement system that has ever been conducted anywhere in the world," ARBITRON Pres./CEO STEVE MORRIS said in a press release. "While we are flattered to be chosen, we worked hard to make the PPM the most advanced and capable audience measurement system anywhere.

"When the Portable People Meter is compared, in a fair and objective manner, to the best that other companies have to offer, our system is the one that broadcasters, agencies and advertisers have selected. To date our portable electronic measurement technology has been accepted over a number of competing systems as a radio, television or multimedia ratings system in seven countries," added MORRIS. "No other provider anywhere in the world can say the same."

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