Exclusive November PPM Analysis: New York And Los Angeles

Exclusive Analysis From dmr

ALL ACCESS presents ARBITRON PPM market highlights, compiled by DMR and powered by XTRENDS, radio's #1 PPM and diary analysis tool.

NY’s Top Stations Shift Slightly

NOVEMBER's ratings find CLEAR CHANNEL AC WLTW at #1 again with some growth (6.0). CBS RADIO Classic Hits WCBS-F holds at #2 with 9% growth over OCTOBER(5.2). CLEAR CHANNEL Top 40 WHTZ (5.1) nudges its sister station WKTU into 4th(5.0).

Top Demo Gainers (within Top 10, share growth/rank, OCTOBER to NOVEMBER)

P6+: CBS Radio WWFS, 9.1%/#11 to #8

P18-34: WLTW, 15.2%/#8 to #5 (tied with CBS Top 40 WXRK)

P18-49: WWFS, 12.2%/#8 to #7

P25-54: WCBS-F, 23.8%/#6 to #3 (tied with WCBS-F)

P35-64: WCBS-F, 15.5%/Holds #1

Snapshot Trends (3 consecutive months up or down)

Trending up -- WABC (P6+); WSKQ (P18-34); WBLS (P18-34; WCBS-F (P35-64); WHTZ (P35-64); WWFS (P35-64)

Trending down -- WKTU (P6+, P18-34); WINS-A (P35-64)

KFI Stays Atop LA

CLEAR CHANNEL News/Talk KFI-A holds onto #1 in LOS ANGELES for NOVEMBER P6+ (5.6), its second month on top in the market. CLEAR CHANNEL Top 40 KIIS remains steady at #2(5.0). EMMIS Top 40/Rhythmic KPWR gained points over OCTOBER on its rise to #3 (4.1). CLEAR CHANNEL AC KOST gained 12 percentage points as it moved from #6 to share 4th place with CBS RADIO Classic Hits KRTH and CBS Top 40 KAMP (AMP RADIO) (3.9).

Top Demo Gainers (within Top 10, share growth/rank, OCTOBER to NOVEMBER)

P6+: KAMP, 20%/#3 to #4 (tied with KOST and KRTH)

P18-34: KOST, 34.6%/#17 to #7

P18-49: KOST, 18.8%/#12 to #7 (tied with CLEAR CHANNEL Hot AC KBIG)

P25-54: UNIVISON Regional Mexican KSCA, 21.9%/#11 to #6

P35-64: UNIVISION Spanish Contemporary KLVE, 9.7%/#12 to #9

Snapshot Trends (3 consecutive months up or down)

Trending up -- KPWR (P6+, P18-49, P25-54); KSCA (P6+, P18-34, P18-49, P25-54); KFI-A (P25-54);

Trending down -- KAMP (P6+, P25-54); KAMP (P18-34); KIIS (P18-34); KBIG (P18-34); KIIS (P25-54); KFI-A (P35-64); KTVW (P35-64).

Analysis by DMR for ALL ACCESS and powered by XTRENDS, radio's #1 PPM and diary analysis tool.

« see more Net News