North Georgia's WXKT Adds Sports Talk, 'Bulldog 103.7' Slogan

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COX MEDIA GROUP has retooled Talk WXKT/GAINESVILLE, GA, reverting to the station's old "BULLDOG 103.7" imaging, theming the station after the UNIVERSITY OF GEORGIA BULLDOGS. 

The station has added a large dose of sports talk with PREMIERE's JIM ROME in middays and YAHOO! SPORTS RADIO in evenings and overnights. The station retains local talk with a news block hosted by TIM BRYANT expanding to 6-9a (ET) and MARTHA ZOLLER's talk show moving from 7-10a to 9a-noon.  TRN's "AMERICA'S RADIO NEWS NETWORK" is airing in afternoon drive.  Off the schedule are DIAL GLOBAL's CLARK HOWARD and NEAL BOORTZ (also heard in NORTH GEORGIA via their flagship, sister Talk WSB-A-WSBB/ATLANTA), PREMIERE's SEAN HANNITY (also heard on WSB), TALK RADIO NETWORK's MICHAEL SAVAGE, CUMULUS MEDIA NETWORKS' MARK LEVIN and "RED EYE RADIO," and THE WALL STREET JOURNAL RADIO NETWORK's "THE WALL STREET JOURNAL THIS MORNING."

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