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Top 50 Arbitron Market Analysis: Rhythmic AC, Rhythmic Oldies and Adult Hits
August 13, 2007
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RHYTHMIC AC: NEW YORK, SEATTLE STRONGEST
It has been nearly a year since EMMIS flipped KZLA/LOS ANGELES to Rhythmic AC as KMVN (MOVIN' 93-9) ... and the Rhythmic AC craze began. The first "MOVIN'" station, KQMV/SEATTLE, got off to such a strong start that the format spread nationwide, Los Angeles and a host of others followed. However, outside of KQMV and CLEAR CHANNEL's WKTU (which has been doing their own version of the format for a decade) only three stations - BONNEVILLE'S WARH/St. Louis, CLEAR CHANNEL's KPTT/DENVER and WKSL/RALEIGH - ranked top 10 in any of the ALL ACCESS key demos (adults 18-34, 18-49 and 25-54) in the Spring. Here's a look at the Rhythmic AC format scoreboard for the top-50 markets. Keep in mind that some of the stations did see growth this Spring, including stations in LOS ANGELES, SAN FRANCISCO, DALLAS, and SALT LAKE CITY.
Calls/Market Owner Name 18-34 18-49 25-54 WKTU/New York Clear Channel 'KTU #7 #8 #9 KMVN/Los Angeles Emmis Movin' #21 #23 #25 KMVQ/San Francisco CBS Movin' #14 #16 #18 KMVK/Dallas CBS Movin' #11 #16 #17 KQMV/Seattle Sandusky Movin' #4 #8 #15 KMVA/Phoenix Trumper Movin' #12 #15 #20 WMVN/St. Louis Bonneville Movin' #9 #15 #13 KVMX/Portland CBS Movin' #14 #16 #17 KPTT/Denver Clear Channel Party #7 #11 #14 KYMV/Salt Lake Simmons Movin' #16 #17 #18 KPLV/Las Vegas Clear Channel Party #11 #11 #12 KFMK/Austin Clear Channel Jammin' #14 #15 #12 WKSL/Raleigh Clear Channel Kiss #10 #10 #10 WMUV/Jacksonville Renda Movin' #14 #13 #13 WSNA/Memphis Entercom Snap #11 #13 #14 "Movin'" creator and consultant ALAN BURNS responded to the ALL ACCESS report with the following success stories:
- KMVQ San Francisco is already top 5 F25-54 in at-work listening.
- KMVK Dallas's Spring 06 to Spring 07 share is up 71% with women 18-49.
- KQMV Seattle's full-year average for women 25-54 beats Top 40, Classic Hits, Jack, and Oldies.
- WOLF Syracuse is already #4 with women 25-54 in just their second book
RHYTHMIC OLDIES: CALIFORNIA STATIONS STAND THE TEST OF TIME
Rhythmic Oldies, a format that stations across the country tried in the late '90s, continues to flourish where the commitment has remained - with stations in LOS ANGELES and SAN FRANCISCO still boasting decent numbers despite an influx of competition. XHRM/SAN DIEGO ranked top-three in all demos.
Calls/Market Owner Name 18-34 18-49 25-54 KHHT/Los Angeles Clear Channel Hot #9 #12 #15 WILV/Chicago Bonneville Love-FM #15 #14 #13 KISQ/San Francisco Clear Channel Kiss #16 #12 #10 XHRM/San Diego Finest City Magic #3 #2 #3 KHYL/Sacramento Clear Channel V101.1 #8 #11 #12 KTFM/San Antonio Border Media Jammin' #10 #8 #7 ADULT HITS: JACK, BOB, AND FRIENDS STILL STRONG
It's been over two years since Adult Hits swept the country, primarily under the "JACK" moniker. Many of the original Adult Hits are still delivering stellar numbers. Of the 26 stations profiled here, 19 of them scored a top-10 ranking among adults 25-54, with nine of them ranking top-5. CBS-owned KCBS-FM/ LOS ANGELES was the #1 English language 25-54 station in the market for seven of its first eight books, but is off a bit this year. Nevertheless, the format seems to have strong legs. EMMIS' KBPA (BOB)/AUSTIN remains #1 25-54, while BONNEVILLE's WARH/ST. LOUIS is #2 18-49 and 25-54. For the most part, the format looks very healthy more than two years later.
Calls/Market Owner Name 18-34 18-49 25-54 WCBS-F/New York CBS Jack #15 #15 #13 KCBS-F/Los Angeles CBS Jack #15 #10 #8 WJMK/Chicago CBS Jack #13 #11 #16 KJKK/Dallas CBS Jack #27 #11 #7 WMKK/Boston Entercom Mike #6 #5 #5 WDRQ/Detroit Citadel Doug #15 #8 #11 KJAQ/Seattle CBS Jack #10 #7 #6 KPKX/Phoenix Bonneville The Peak #14 #9 #6 KFMB-F/San Diego Midwest TV Jack #6 #4 #5 KZJK/Minneapolis CBS Jack #8 #8 #8 WARH/St. Louis Bonneville The Arch #7 #2 #2 WQSR/Baltimore CBS Jack #5 #8 #8 KJAC/Denver NRC Jack #18 #17 #17 KYCH/Portland Entercom Charlie #6 #5 #6 WRRK/Pittsburgh Steel City Bob #6 #5 #3 KQJK/Sacramento CBS Jack #12 #9 #6 KJXK/San Antonio Border Media Jack #13 #9 #5 KCJK/Kansas City Cumulus Jack #4 #4 #4 KJQN/Salt Lake Simmons Jack #22 #22 #24 KKJJ/Las Vegas CBS Jack #17 #14 #11 WPYA/Norfolk Sinclair Bob #11 #12 #11 KBPA/Austin Emmis Bob #10 #5 #1 WCJK/Nashville South Central Jack #3 #3 #3 KJXK/San Antonio Border Media Jack #13 #9 #5 WSMW/Greensboro Entercom Simon #4 #5 #5 KQOB/Ok. City Chisholm Tr. Bob #12 #10 #6 KOJK/Ok. City Tyler Jack #18 #17 #16 -
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