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WASHINGTON, DC: WPGC, WHUR Share Top Honors

Urban-formatted stations continue to dominate the radio landscape, with CBS Urban WPGC and HOWARD UNIVERSITY Urban AC WHUR sharing demo wins. CBS Tropical WLZL scored major growth 18-34, while sister AAA WTGB showed growth over its previous Classic Rock format.

18-34: WPGC was the runaway winner, scoring nearly a 13 share in demo, and is up 1.9 shares from its showing in the winter.

18-34: WPGC was the runaway winner, scoring nearly a 13 share in demo, and is up 1.9 shares from its showing in the winter. Vaulting into the No. 2 spot was WLZL, which was up 3.7 shares, and now has over a 9 share among persons 18-34. CLEAR CHANNEL Alternative WWDC (+1.4) moved into third, a tenth ahead of RADIO ONE Urban WKYS (-1.9), which slipped from second to fourth. WPGC beat WKYS by 82% in demo. Moving into the fifth spot was WHUR (+1.1). Slipping from third to sixth was CLEAR CHANNEL Top 40 WIHT (-1.1), which was immediately followed by sister AC WASH (-.4) in seventh and Country WMZQ (+1.0) in eighth. CITADEL Hot AC WRQX (+1.3) was ninth, while CBS Talk WJFK (+0.3) and RADIO ONE Urban AC WMMJ (-1.1)

18-49: WPGC was the new champ here, up 0.7, and moving one tenth ahead of WHUR (-0.8). WMMJ was a distant third after a flat book. However, just one tenth back, and tied for fourth were WLZL and WKYS (off 0.5 each). Coming in sixth was WWDC, up six tenths. Tied for seventh were WASH (+0.5) and WRQX (+1.2). WIHT was ninth (off 0.4), while WTOP rounded out the top ten (-0.3).

25-54: WHUR led the pack here, despite being off 1.4 shares from the winter. WHUR's lead over format rival WMMJ (+0.5) was cut in half, from 3.8 shares in winter to 1.9 shares in spring. WPGC remains third, with a 0.4 jump. WTOP was fourth, while sliding one tenth. Tied for fifth were WASH (+0.1) and WRQX (+0.5). There was a three-way tie for seventh place, with CITADEL Smooth Jazz (up a full share), WKYS (who saw a nice jump of 0.7), and WLZL (which slid a share here, despite solid 18-34 growth). Finishing tenth was WMZQ (+0.3).

Other notes of interest: The first full book for CBS AAA WTGB has it up 0.3 from the winter (it ranks 12th 25-54) and four tenths ahead of year ago numbers as Classic Rock WARW. CLEAR CHANNEL Classic Hits WBIG was off 0.9 25-54 - and slid to 16th place.

BALTIMORE: WERQ, WPOC Remain Ahead Of The Pack

It's no surprise as RADIO ONE Urban WERQ and CLEAR CHANNEL Country WPOC led the BALTIMORE market again in the SPRING book. WERQ was miles ahead 18-34 and won 18-49. Meanwhile, WPOC took 25-54 honors.

18-34: This market remains WERQ, and everyone else in the demo. In a sense, WERQ is the only local station regularly targeting 18-34. WERQ was up over four shares and landed just north of a 20 share in demo, yes a 20 share. Next up was HEARST Active Rock WIYY, who was off 2.3 shares, and trails WERQ by 11.3 shares in demo. WPOC was third in the demo. CBS Hot AC WWMX (+0.7) was fourth, while RADIO ONE Urban AC WWIN (+0.2) rounded out the top five.

18-49: Thanks to their stellar 18-34 results, WERQ pulled off an 18-49, posting a 1.8 share gain, as the station fell just shy of a 12 share. WPOC (+0.8) was second, but was nearly four shares back. Third was WIYY (+0.2) at just over a seven share. WWIN (-0.4) was fourth, and WWMX (+1.0) was fifth, as the same stations (in a different order) were the top five in both 18-34 and 18-49 adults. Sixth was CBS AC WLIF (-0.6). TIMES SHAMROCK Classic Rocker WZBA (+0.8) moved from eighth to seventh, passing CBS Adult Hits WQSR (JACK-FM), which slid 0.4. CBS Talk WHFS (+0.7) was ninth, while CLEAR CHANNEL Smooth Jazz WSMJ (+0.3) tied with HEARST News/Talk WBAL.

25-54: WPOC was a big winner in this demo, growing a full share to climb over the eight share plateau to move past WWIN (-1.0) who ranks second. WERQ scored a good book here as well (+0.6), while WIYY (+0.3) finished fourth. WLIF retained its fifth spot (up 0.6). Moving into the sixth spot 25-54 was WWMX (+0.3). WZBA saw a nice 0.7 jump to move from eighth to seventh, moving them past WQSR (-0.4). WBAL (+0.3) and WSMJ (flat), tied for ninth.

SACRAMENTO: KSFM, KDND, KBMB Solid 18-34, 18-49; KSEG #1 25-54

It was a solid book 18-34 and 18-49 for Rhythmic and Top 40 in SACRAMENTO. CBS Rhythmic KSFM scored the top spot 18-34 and 18-49. But it was ENTERCOM Classic Rock KSEG that topped CLEAR CHANNEL Talk KFBK for the top spot 25-54.

18-34: KSFM widened its lead over the pack in demo. KSFM was up 2.5 shares, and moved over an 11 share in demo, giving it a four-share lead over the three stations tied for second. ENTRAVISION Rhythmic KBMB (+0.8), ENTERCOM Top 40 KDND (-0.3), and ENTERCOM Rock KRXQ (-1.3). Up in the 18-34 cell was CBS Hot AC KZZO (+1.5). ENTERCOM Alternative KWOD (+0.1) finished sixth. Seventh was CBS Country KNCI (+0.8), while CLEAR CHANNEL Rhythmic Oldies KHYL and ENTRAVISION Spanish Adult Hits KRCX (-1.3) tied for eighth. Rounding out the top ten was CBS Sports KHTK (-2.6).

18-49: KSFM (+1.4) took the 18-49 demo away from KRXQ this book (-0.3) by seven tenths. Climbing from fifth to third was KDND (+1.4), while KBMB leaped 0.7 to grab the fourth spot. That put them in a tie with KNCI (+0.6). KSEG (+0.6) was seventh, while CBS AC KYMX (+0.3) moved into seventh. Eighth was KFBK (+0.6), KHTK (-0.4) was ninth, tying them with CBS Adult Hits KQJK (+0.1). Falling out of the top ten was KHYL, which lost two shares.

25-54: The winner 25-54 was KSEG, who moved from third place last book, thanks to a 1.1 share gain. Second was KFBK (+0.9), while KNCI now ranks third (+1.0). KNCI also put some major distance between them and new format competitor ENTRAVISION KNTY, which slid 0.9 shares, and now ranks 19th. Tied for fourth were KRXQ (-0.1) and KYMX (+0.8). Making a sharp move from tenth to sixth was KQJK (+0.7). KHTK was off 0.6 and slid to seventh. KDND had a stellar book 25-54, climbing 1.6 shares and ranks eighth. Ninth was ENTERCOM Smooth Jazz KSSJ (-0.4), as KSFM (+0.4) finished tenth. The biggest drop here was KHYL, which went from No. 1 in the winter to No. 12 25-54 in the spring, losing 2.3 shares.