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Research Director, Inc. Presents Exclusive Nov. PPM Analysis For Detroit, Miami, Seattle, Phoenix And Minneapolis
November 26, 2014
Have an opinion? Add your comment below. DETROIT: Going, Going, Gone
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Before you stuff your face with turkey and all the trimmings, let The Ratings Experts from RESEARCH DIRECTOR, INC. shove some data into your brain. We promise – you won’t fall over in an L-Tryptophan-induced coma. As always, we could not prepare this numerical feast without the able assistance from our friends at XTRENDS.
As a reminder, this so-called NOVEMBER survey covered 10/8 through 11/5 and is our last look at many of these markets before the elfin invasion.
DETROIT: Going, Going, Gone
That would pretty much describe a big chunk of the numbers for CBS RADIO Sports WXYT-F (THE TICKET) thanks to the TIGERS’ quick exit from the playoffs. Apparently, the LIONS and RED WINGS could not compensate for the loss as the station ended a six-month run at #1 and fell to #3 (8.3-6.3). This created an opportunity for iHEARTMEDIA Urban AC WMXD (MIX), which – despite a down book (6.9-6.6) – exploited the opening and moved up to the top. CBS RADIO News WWJ-A had its best book since APRIL (6.0-6.4) as it advanced two squares to #2. CBS RADIO Classic Hits WOMC had its lowest share since the stockings were well hung (6.2-5.9) and slid back to #4. CUMULUS Talk WJR-A must have caught some election fever as, while it remained at #5, it did land its highest share since JANUARY (4.9-5.7).
Though the lack of diamond chatter may have given WXYT-F its lowest share since APRIL, it could not prevent the station from being #1 for the eighth book in a row 25-54. GREATER MEDIA Active Rock WRIF was up for the fourth book in a row, which allowed it to move up to #2. WMXD dropped back to #3 after losing a chunk of share, while CBS RADIO Country WYCD ended a three-book slide and moved up to #4. iHEARTMEDIA Top 40/M WKQI (CHANNEL 955) slipped to #5 even though it was up slightly.
Last month, baseball ended WKQI’s nine-book winning streak 18-34. The season ended and WKQI came back with its best share since JULY. iHEARTMEDIA Urban WJLB was off slightly but remained at #2. They were in extra innings at #3. WXYT-F dropped back from #1 for obvious reasons while WRIF moved up from #4 with its best book in over a year. WYCD held on at #5 as it ended a four-book slide.
WRIF has been on quite the 18-49 roll. This was the fourth straight up book and this one – its best in over a year – drove the station to #1 for the first time in over a year. There was a dead heat at #2. WXYT-F slipped back from #1, ending a three-book winning streak while WKQI moved in from #4 as it bounced back from a down book. WJLB dropped back to #4 just by being flat. WYCD ended its four-book losing streak and returned to the top five. This forced WMXD to take a step back and reflect at #6 as it was off slightly.
MIAMI-FT.LAUDERDALE-HOLLYWOOD: It’s Still Close
Last month, COX RADIO Urban AC WHQT (HOT) saw its lead over the rest of the field shrink to less than a share for the first time in over a year. The gap remained the same as both HOT (7.7-7.8) and the challenger – LINCOLN AC WLYF (LITE) (7.1-7.2) – were up slightly. UNIVISION Spanish Contemporary WAMR (AMOR) held steady at #3 but did post its lowest number since FEBRUARY (6.5-5.8). iHEARTMEDIA Top 40/M WHYI (Y100) inched its way up to #4 with its best showing since MAY (4.9-5.2) while COX RADIO AC WFEZ (EASY) dropped back to #5 after taking a rather large hit (5.9-4.8).
For the third month in a row, WLYF found itself ruling the roost 25-54 though WHYI narrowed the gap significantly as it moved up a spot to #2 with its best book in over a year. The other two stations that were in the #3 three-way last month separated from each other. WHQT remained in place as it ended a three-book slide while WAMR fell back to #4 as it lost a bit of share. Former #2 WFEZ had its smallest number since JULY and dropped into a tie at #5 with BEASLEY Top 40/R WPOW (POWER), which moved up from a tie at #7 with its highest share since APRIL.
This would be the second straight month at #1 18-34 for WPOW as it landed its best number since JUNE. However, it was forced to share the stage with WHYI, which moved up from #2 with its best book in over a year. The station is over three shares fatter than it was a year ago. COX RADIO Urban WEDR rebounded from its lowest book of the year but stayed at #3 while iHEARTMEDIA Urban WMIB (THE BEAT) was flat at #4. WHQT remained at #5 as it, too, was flat and was joined by iHEARTMEDIA Spanish Contemporary WMGE (MEGA), which also bounced back from a lackluster book to move up to #5.
WHYI had a pretty good month. It returned to the top spot 18-49 for the first time since JULY with its best book since MAY. WLYF fell back to #2, which ended its three-month stay on top. WPOW was up for the fourth month in a row and advanced to #3 while WEDR made a two-step jump to #4 with its highest total since MAY. WHQT had its best book since FEBRUARY and stood still at #5. WFEZ saw its four-book run come to a crashing halt as it fell four places to #7.
SEATTLE-TACOMA: Keep The Line Movin’
HUBBARD Top 40/M KQMV (MOVIN’) kept one foot in front of the other as it captured its fifth straight #1 book (6.8-6.2). Meanwhile, BONNEVILLE TALK KIRO-F used the power of the 12th man to move up to #2 – its fourth straight up book (5.1-5.7). ENTERCOM Active Rock KISW took a step back to #3 with a feeling of flatness (5.2-5.2). There was a two-for-one special at #4. HUBBARD AC KRWM (WARM) was labeled as “resident” with a small downturn (5.0-4.9) while ENTERCOM Country KKWF (THE WOLF) moved in as “occupant” from #5 with a small increase (4.8-4.9). CBS RADIO Classic Rock KZOK made a move, driving up three places to #6 with its highest share since JULY (3.9-4.8).
Of all the stations in the top five 25-54 (hint: this is a trick question), how many did not change position? Keep reading. KISW moved up to #1 despite a slight loss of share. KQMV slipped back to #2 with a slightly larger loss of share. The one recalcitrant station was KIRO-F, which remained at #3 with a slight increase. KZOK ended its three-book slide in style as it rose three places to #4. There was a three-way conference call going on at #5. KKWF and CBS RADIO Adult Hits KJAQ (JACK) remained tied as they fell back from #4 while CRISTA Christian Contemporary KCMS (SPIRIT) flew in from #6 while being flat.
KQMV continued to pound the competition 18-34 with its seventh straight #1 book. KISW was up for the fourth straight book and remained at #2 but was well behind the leader. ENTERCOM Alternative KNDD (THE END) moved up to #3. The station has been stronger ever since it instituted its #2minutepromise back in JULY. KKWF dropped back to #4 with its lowest total since APRIL. KJAQ and iHEARTMEDIA Top 40/M KBKS (KISS) traded places. The former moved up to #5 with its best book in over a year while the latter fell to #6 with its lowest share over that same span.
Things got a little tighter 18-49. KQMV was still #1 but drew closer to #2 KISW. Both stations were down and we’ll leave it to you to figure out which lost more. KKWF was flat-pawed at #3 while KCMS remained at #4 despite landing its best number in over a year. KJAQ slipped back to #5 even though it, too, had its best book in over a year.
PHOENIX: The Forecast Is Kool
As a general rule, this is a market where the stations are clumped together and a small share gain or loss can have a dramatic effect on the standings. As you will see, stations two through eight are separated by less than a share. However, one station has stood out for the past five books and that would be CBS RADIO Classic Hits KOOL. It was #1 even though it was down for the second straight survey (5.9-5.7). Still, it had a comfortable lead over the next challenger, iHEARTMEDIA Talk KFYI-A, which matched its best book of the year by being flat (5.1-5.1). HUBBARD Active Rock KUPD moved up a couple of slots to a close #3 with its highest share in over a year (4.6-5.0). iHEARTMEDIA Hot AC KMXP (MIX) stood fast at #4 with a slight downturn (4.9-4.7). Two stations moving in opposite directions met up at #5. iHEARTMEDIA AC KESZ (99.9 KEZ) fell from a tie at #2 with its lowest share of the year (5.1-4.6) while cluster-mate iHEARTMEDIA Country KNIX moved up from #8 (4.4-4.6). The two stations that shared the #5 position last month were neither sharing nor at #5. HUBBARD Classic Rock KSLX slid to #7 (4.6-4.5) while CBS RADIO Country KMLE landed at #8 (4.6-4.3).
Things looked quite a bit different 25-54 as KUPD landed its fifth straight win and led #2 KNIX by over a share even though that station also had a strong book. KSLX claimed #3 for itself just by being flat. iHEARTMEDIA Top 40/M KZZP (KISS) moved up to #4 despite a small loss while iHEARTMEDIA Adult Hits KYOT (THE MOUNTAIN) advanced one step to #5 despite posting its lowest share since the flip. KESZ had its lowest total since APRIL and fell four spots to a tie at #7.
After a couple of down books in a row, KUPD came back with a vengeance 18-34 for its eighth straight win. And, with KZZP being flat at #2, KUPD extended its lead to almost two shares. The next two spots featured ties. CBS RADIO Top 40/M KZON (LIVE 101.5) remained in place with a small decrease while RIVIERA Top 40/R KKFR (POWER) moved up a slot thanks to a slight increase. Then there was ENTRAVISION Regional Mexican KLNZ (TRI COLOR), which moved up two slots to #5 thanks to its best book in over a year. It was joined at #5 by KMXP, which fell back from #4.
KUPD had been on a tear since APRIL. It ascended the 18-49 throne then and has abdicated, briefly, only once since then. This time it threw down a monster share to lead by more than two-and-a-half shares. KNIX bounced back from a bad month to move back to #2 while KZZP dropped back to #3 with a small loss. RIVIERA Hot AC KMVA (HOT) had its best book since July to move up two spots to #4. Then there was the #5 position, which was overcrowded with four stations at one table. KYOT dropped a slot with its lowest share since JUNE while KMLE remained in place despite losing some share. KMXP made the journey from a tie at #6 with a slight increase while KZON made the move from a tie at #9 with its best showing since MAY.
MINNEAPOLIS-ST. PAUL: Not A Contest
As recently as AUGUST we were talking about how iHEARTMEDIA Top 40/M KDWB was possibly losing its mojo. The station had sunk all the way to #2 (horrors) and barely managed to move back to #1 the next month. Well, not to worry because the station put together its second killer book in a row (8.2-9.3), leaving HUBBARD Hot AC KSTP (KS95) at #2 with a down book (7.1-6.8). Behold the power of the pigskin. iHEARTMEDIA Sports KFXN (KFAN) entered the game with its best book in over a year (5.5-6.5) to move up five spaces to #3. This dropped CUMULUS Classic Rock KQRS into a tie at #4 thanks to its lowest share since FEBRUARY (7.0-6.4). The Country battle flipped – again. iHEARTMEDIA Country KEEY (K-102) moved up four spots to claim the other half of the #4 debate with its best book since JULY (5.5-6.4). CBS RADIO Country KMNB (BUZ’N) took one hop step back to #6 with its second straight down book (6.6-6.3). iHEARTMEDIA Classic Hits KQQL (KOOL) dropped from #4 to #7 with its lowest share since MAY (6.9-6.1). Not to worry, we hear that SANTA is on his way.
It has been a while since KDWB posted a double-digit share 25-54 – APRIL to be exact. It was #1 for the third straight book. KFXN went deep as it moved from #6 to #2 with its highest share since DECEMBER. This caused a ripple effect down the rest of the chart. KSTP had its lowest number in over a year as it stepped back to #3. KQRS dipped to #4 with its lowest total since they knew it was CHRISTMAS. The two stations that shared the #4 title last month separated and fell. CBS RADIO Adult Hits KZJK (JACK) had its least productive outing since JANUARY and ended up at #5 while KQQL appeared at a tie at #7 with its lowest total since MAY.
It almost isn’t fair. KDWB had its best 18-34 book since MAY – another double-digit performance – to stretch its lead over #2 CUMULUS Active Rock KXXR (93X) to exactly five shares. And, it’s not like 93X had a down book, either. KSTP lost some share but stayed in place at #3. KMNB won the country battle again. It remained at #4 despite roping in its smallest steer in over a year. KZJK was up slightly to stay at #5. KEEY also remained in place – at #6 – but herded its lowest share in over a year.
Another demo – 18-49 – another double-digit book for KDWB, its highest since APRIL. KXXR moved up two spots to #2, just edging out #3 KSTP, which recorded its smallest number since we were playing reindeer games. KFXN had its best game since DECEMBER to move up two spots to #4 where it tied an immobile KZJK, which was handed its lowest grade since FEBRUARY. KMNB dropped three places to #6 while KEEY rose three places to a tie at #7.
Thank you for taking time to plod through our ramblings. On behalf of everyone at RESEARCH DIRECTOR, INC., have a safe and happy Thanksgiving.
See you next month.
E-mail: sallan@researchdirectorinc.com
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