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October PPM Analysis: New York, Los Angeles
November 10, 2009
Have an opinion? Add your comment below. RADIOCRUNCH principals KEVIN MCCABE and ANTHONY ACAMPORA start their look inside the OCTOBER PPM results. Today, we see NEW YORK and LOS ANGELES.
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RADIOCRUNCH principals KEVIN MCCABE and ANTHONY ACAMPORA start their look inside the OCTOBER PPM results. Today, we see NEW YORK and LOS ANGELES.
NEW YORK: CLEAR CHANNEL Cluster Stays Dominant* CLEAR CHANNEL has some great stories from their cluster.
* Top 40 WHTZ (Z100) went back to first place 18-34 and 18-49.
* AC WLTW was 1st 25-54.
* The very strong position that is WKTU's Rhythmic AC format ranks top 5 in all three demos.
* WAXQ ranks #2 25-54 and is 3rd 18-49.
* WWPR remains a solid 3rd 18-34.
* Over at CBS, Classic Hits WCBS-FM holds steady in 3rd 25-54, remaining one of the formats top performers.
* Sports WFAN and AC WWFS (FRESH) tie for 10th 25-54 - Fresh actually improving its position 25-54 from 14th in September.
* Top 40 WXRK (92-3 NOW-FM) sees growth in its target 18-34 in the October PPM. NOW moves to 7th - up from 9th and sees a bump in share 18-34.
* EMMIS Rhythmic WQHT slips to 2nd in October but edges out Urban competitor WWPR in the demo. WQHT remains top 5 18-49 and remains a consistent performer
* Triple A WRXP ties for 15th 18-49 and 16th 25-54- the station is up a strong 64% in share year-to-year.
* Urban AC WRKS lands 6th place 25-54 in October - beating rival Inner City Urban WBLS albeit only slightly. WBLS is 7th 25-54.
Los Angeles: KIIS Scores Clean Sweep; POWER 106, JACK Strong
* CLEAR CHANNEL Top 40 KIIS returned to the #1 position among all three key adult demos: 25-54, 18-49, and 18-34 in OCTOBER. It was the first time KIIS had been #1 in all three since JUNE.
* EMMIS Rhythmic KPWR (POWER 106) remains a strong #2 in both the 18-49 and 18-34 cells.
* CBS sees Adult Hits KCBS-FM (JACK-FM) continues to be a solid #2 25-54 and #3 18-49.
* CLEAR CHANNEL owns three of the top five with KIIS at #1, AC KOST at #3 and Hot AC KBIG (MY-FM) at #5. Rhythmic AC KHHT (HOT 92.3) - which has benefited since a musical adjustment and the demise of the former KMVN - rises to a new PPM rank high of 7th in OCTOBER.
* CBS Classic Hits KRTH is up for a fourth straight month and ranked 8th 25-54 in OCTOBER.
* CBS Top 40 KAMP was 4th 18-34 and 18-49, and 10th 25-54.
* CBS Alternative KROQ has been trending upward 18-34, but the upper end has slid a bit. KROQ was 3rd 18-34 in OCTOBER, their best rank since February. However, they slid out of the top 10 25-54 for the first time in PPM. CLEAR CHANNEL format rival KYSR was 15th 25-54.
* SBS Regional Mexican KLAX (LA RAZA) remains the dominant performer in the format, ranking 5th 18-49 and 4th 25-54. That bests two rivals. LIBERMAN's KBUE was 14th 18-49 and 25-54, while UNIVISION's KSCA was 15th 18-49 and 13th 25-54.
* CITADEL Classic Rock KLOS - which had been just below the top 10 25-54 most of the year, has had two good months in a row. It ranked 3rd in SEPTEMBER was still a solid 6th in OCTOBER.
* GROUPO RADIO CENTRO Spanish Contemporary KXOS has made it competitive with two UNIVISION competitors. Heritage Spanish Contemporary KLVE is now 12th 25-54, while Spanish Adult Hits KRCD slides to 17th, with KXOS ahead for the first time.
You can reach KEVIN at kevin@radiocrunch.com or ANTHONY at anthony@radiocrunch.com.
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