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Top 40 in the Fall
February 7, 2008
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All Access Exclusive
Now that we've completed our look inside the top 50 markets, RADIOCRUNCH Pres. ANTHONY ACAMPORA takes a look inside some of America's most listened to formats. We start off with Top 40 -- where a number of stations had stellar fall books. For the purpose of this exercise, we used rankers for adults 18-34 and 18-49.
A total of 11 stations ranked #1 in their markets among adults 18-34. Seven of these are owned by CLEAR CHANNEL. They are: WKFS/CINCINNATI, WNCI/COLUMBUS, KHKS/DALLAS, KIIS/LOS ANGELES, WHTZ (Z100)/NEW YORK, WXXL/ORLANDO, AND WFLZ/TAMPA. The non-CC stations that scored a #1 ranking 18-34 include CBS owned WNKS/CHARLOTTE, ENTERCOM'S WXSS/MILWAUKEE, COX'S WBLI/NASSAU-SUFFOLK, AND CITADEL'S WPRO-FM/PROVIDENCE. Six of those also ranked #1 18-49: WNCI, KHKS, WXSS, WBLI, WPRO-FM, and WFLZ. One other station, DICK BROADCASTING's WKZL was 1st 18-49 and 2nd 18-34.
Only three top 40 stations failed to make the top 5 in the 18-34 demo: CBS's WBZW/PITTSBURGH (which was new this book), and the two Top 40's in ATLANTA: LINCOLN FINANCIAL's WSTR and CUMULUS owned WWWQ (Q100) -- so overall the format looked very healthy in the fall. And an honorable mention goes out to WFLZ and WNCI for also ranking #1 among adults 25-54.
Here are the stations listed alphabetically by market -- with adult 18-34 and 18-49 ranks.
Calls Market Owner 18-34 18-49 WSTR Atlanta Lincoln Financial 12 10 WWWQ Atlanta Cumulus 8 13 KHFI Austin Clear Channel 2 2 WXKS Boston Clear Channel 2 2 WNKS Charlotte CBS 1 2 WKSC Chicago Clear Channel 3 5 WKFS Cincinnati Clear Channel 1 8 WAKS Cleveland Clear Channel 3 6 WNCI Columbus, OH Clear Channel 1 1 KHKS Dallas Clear Channel 1 1 WKQI Detroit Clear Channel 2 5 WKZL Greensboro Dick 2 1 WKSS Hartford Clear Channel 2 7 WNOU Indianapolis Emmis 4 7 WFKS Jacksonville Clear Channel 3 5 WAPE Jacksonville Cox 4 7 KMXV Kansas City Wilks 4 3 KIIS Los Angeles Clear Channel 1 3 WHBQ Memphis Flinn 5 9 WHYI Miami Clear Channel 3 6 WXSS Milwaukee Entercom 1 1 KDWB Minneapolis Clear Channel 2 5 WRVW Nashville Clear Channel 2 3 WBLI Nassau-Suffolk Cox 1 1 WHTZ New York Clear Channel 1 2 KJYO Oklahoma City Clear Channel 2 4 WXXL Orlando Clear Channel 1 3 KZZP Phoenix Clear Channel 2 4 WKST Pittsburgh Clear Channel 3 3 WBZW Pittsburgh CBS 6 10 KKRZ Portland, OR Clear Channel 5 13 WPRO-F Providence Citadel 1 1 WDCG Raleigh Clear Channel 2 4 KDND Sacramento Entercom 4 6 KZHT Salt Lake City Clear Channel 2 3 KXXM San Antonio Clear Channel 4 5 KHTS San Diego Clear Channel 2 2 KBKS Seattle CBS 4 9 KSLZ St. Louis Clear Channel 2 6 WFLZ Tampa Clear Channel 1 1 WIHT Washington Clear Channel 4 5 WLDI West Palm Beach Clear Channel 3 4