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Chicago and San Diego
January 11, 2008
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The fall book saw CLEAR CHANNEL Urban WGCI return to the top spot across all three major cells: 18-34, 18-49, and 25-54 adults. WGCI rose from second place 18-34 and 18-49, and from third place 25-54. Sister AC WLIT, on the strength of the Christmas hit parade, soared in all demos. WLIT rose from 19th to 6th 18-49 and 14th to 3rd 25-54. It will be interesting to watch how much of that momentum WLIT can carry with new CBS competitor WCFS (Fresh 105.9) logging its first full book in Winter 2008.
However, the big news was the huge book for CLEAR CHANNEL's cluster. WGCI succeeded sister Urban AC WVAZ as the 25-54 leader. WLIT was 3rd, Smooth AC WNUA moved from 5th to 4th, while 'VAZ slipped back to fifth. The only non-CC station in the top five was UNIVISION Regional Mexican WOJO - which held steady this book. WOJO's primary competitor, SBS Regional Mexican WLEY (La Ley) scored a solid book. WLEY moved from 14th to 7th 25-54, 8th to 4th 18-49, 7th to 5th 18-34.
Other highlights:
* EMMIS Alternative WKQX (Q101.1) which has undergone personality and musical shifts this past book, moved back into the top 10 18-34 - with a pretty healthy share increase in the cell.
* CBS Adult Hits WJMK (Jack-FM) continues its steady climb in the 25-54 cell. While it remained 11th in demo, it has seen growth of 25% in just the last three books. While taking some to build, "Jack-FM" is becoming a formidable competitor in the Windy City. In reality, it beat sister Triple A WXRT and Country WUSN among 25-54's - and was the highest rated CBS FM station.
Adults 18-34 Rank Calls Owner Format 1 WGCI-FM Clear Channel Urban 2 WOJO-FM Univision Regional Mexican 3 WKSC-FM Clear Channel Top 40 4 WBBM-F CBS Rhythmic 5 WLEY-FM SBS Regional Mexican 6 WPPN-FM Univision Spanish Oldies 7 WPWX-FM Crawford Urban 8 WTMX-FM Bonneville Hot AC 9 WKQX-FM Emmis Alternative 10 WVIV-FM Univision Latin Urban 11t WUSN-FM CBS Country 11t WLIT-FM Clear Channel AC 13 WVAZ-FM Clear Channel Urban AC 14 WLUP-FM Emmis Classic Rock 15 WDRV-FM Bonneville Classic Rock Adults 18-49 Rank Calls Owner Format 1 WGCI-FM Clear Channel Urban 2 WOJO-FM Univision Regional Mexican 3 WPPN-FM Univision Spanish Oldies 4 WLEY-FM SBS Regional Mexican 5 WKSC-FM Clear Channel Top 40 6 WLIT-FM Clear Channel AC 7t WTMX-FM Bonneville Hot AC 7t WBBM-F CBS Rhythmic 9 WVAZ-FM Clear Channel Urban AC 10t WDRV-FM Bonneville Classic Rock 10t WLUP-FM Emmis Classic Rock 12 WNUA-FM Clear Channel Smooth AC 13 WJMK-FM CBS Adult Hits 14t WUSN-FM CBS Country 14t WPWX-FM Crawford Urban 14t WBBM-A CBS News Adults 25-54 Rank Calls Owner Format 1 WGCI-FM Clear Channel Urban 2 WOJO-FM Univision Regional Mexican 3 WLIT-FM Clear Channel AC 4 WNUA-FM Clear Channel Smooth AC 5 WVAZ-FM Clear Channel Urban AC 6 WPPN-FM Univision Spanish Oldies 7 WLEY-FM SBS Regional Mexican 8t WBBM-A CBS News 8t WDRV-FM Bonneville Classic Rock 10 WTMX-FM Bonneville Hot AC 11 WJMK-FM CBS Adult Hits 12 WLUP-FM Emmis Classic Rock 13 WKSC-FM Clear Channel Top 40 14t WXRT-FM CBS Triple A 14t WUSN-FM CBS Country San Diego Shocker: 'Jack' Beats 'Jeff & Jer'; KSON Takes 25-54 Crown
In April of 2005, shockwaves were sent through San Diego. With the possibility of losing then morning stars Jeff & Jer to another outlet in town, owner MIDWEST TV gambled and flipped highly rated KFMB-FM (Star 100.7) from its Hot AC format to Adult Hits "Jack-FM." Jeff & Jer eventually moved to CLEAR CHANNEL Hot AC rival KMYI (My 94-1). In September 2005, KMYI would pick up the "Star" name. Just over two years later, not only has "Jack-FM" become a huge player overall, the stations morning show beat Jeff & Jer in the 25-54 cell this book. Full week, KFMB-FM and KMYI-FM swapped places - with KFMB-FM moving from 7th to 2nd and KMYI-FM sliding from 2nd down to 7th.
LINCOLN FINANCIAL Country KSON was also a big winner this book - moving from 6th to 1st 25-54. KSON was up 40% to the summer book. KUSS has almost a 3-1 share lead over CLEAR CHANNEL rival KUSS.
UNIVISION Regional Mexican KLNV (La Nueva) held on to the top spot 18-34, while also moving from 3rd to 1st 18-49 and 8th to 4th 25-54. However, sister Spanish Oldies KLQV (Recuerdo) had an off book, dropping from 3rd to 11th 25-54.
While CBS heritage AC KYXY remains a solid #3 25-54, the news wasn't as good for Hot AC KSCF (Sophie @103.7). The outlet actually has slipped 31% from its final 25-54 numbers as FM Talk "Free-FM" in the spring and now ranks 24th in demo.
Under new honcho TRIP REEB, FINEST CITY has seen a resurgence with Alternative XTRA-FM (91X) surging from 9th to 5th 18-34 and 14th to 6th 18-49 - beating LINCOLN FINANCIAL rival KBZT in those demos. However, KBZT did beat 91X among adults 25-54.
Posting huge growth this book was CLEAR CHANNEL Active Rock KIOZ - which surged from 6th to 3rd 18-34, 10th to 4th 18-49, and 15th to 7th 25-54. Another first place finish for the SAN DIEGO CHARGERS was a contributing factor for the team's flagship.
The San Diego rhythmic battle saw FINEST CITY's XHTZ (Z90) double its 18-34 lead to 50% over MEC rival XMOR (Blazin' 98-9). Z90 was up in share, despite slipping from 3rd to 4th, while XMOR was flat in share - but moved up slightly in rank from 7th to 6th.
Adults 18-34 Rank Calls Owner Format 1 KLNV-FM Univision Regional Mexican 2 KHTS-FM Clear Channel Top 40 3 KIOZ-FM Clear Channel Active Rock 4 XHTZ-FM Finest City Rhythmic 5 XTRA-FM Finest City Alternative 6 XMOR-FM MEC Rhythmic 7 XHTY-FM Uni Radio Regional Mexican 8 KBZT-FM Lincoln Financial Alternative 9t KFMB-FM Midwest TV Adult Hits 9t XHRM-FM Finest City Rhythmic AC 11 KSON-FM Lincoln Financial Country 12 KGB-FM Clear Channel Classic Rock 13 KMYI-FM Clear Channel Hot AC 14 KYXY-FM CBS AC 15 KLQV-FM Univision Spanish Oldies Adults 18-49 Rank Calls Owner Format 1 KLNV-FM Univision Regional Mexican 2 KHTS-FM Clear Channel Top 40 3 KFMB-FM Midwest TV Adult Hits 4 KIOZ-FM Clear Channel Active Rock 5 KSON-FM Lincoln Financial Country 6t KYXY-FM CBS AC 6t XTRA-FM Finest City Alternative 6t KGB-FM Clear Channel Classic Rock 8t XHRM-FM Finest City Rhythmic AC 8t XHTZ-FM Finest City Rhythmic 11 KMYI-FM Clear Channel Hot AC 12 XHTY-FM Uni Radio Regional Mexican 13 KBZT-FM Lincoln Financial Alternative 14t KIFM-FM Lincoln Financial Smooth AC 14t KLQV-FM Univision Spanish Oldies Adults 25-54 Rank Calls Owner Format 1 KSON-FM Lincoln Financial Country 2 KFMB-FM Midwest TV Adult Hits 3 KYXY-FM CBS AC 4 KLNV-FM Univision Regional Mexican 5 KGB-FM Clear Channel Classic Rock 6 KIFM-FM Lincoln Financial Smooth AC 7t KIOZ-FM Clear Channel Active Rock 7t KMYI-FM Clear Channel Hot AC 7t XHRM-FM Finest City Rhythmic AC 10 KHTS-FM Clear Channel Top 40 11t KLQV-FM Univision Spanish Oldies 11t KOGO-AM Clear Channel News/Talk 13 XHTY-FM Uni Radio Regional Mexican 14 KBZT-FM Lincoln Financial Alternative 15 KFMB-AM Midwest TV News/Talk