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New York and Los Angeles
January 9, 2008
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When the Fall 2007 ratings period began, New York was in PPM mode. So the fact that we're referring to the Fall "book" wound up being a surprise to many. CLEAR CHANNEL AC WLTW and SBS Tropical WSKQ have a lot to crow about. WLTW took the top spot 12+, while rising from 11th to 5th 18-34, 8th to 4th 18-49, and from 5th into a tie for 1st with WSKQ with adults 25-54. Christmas music clearly benefited WLTW.
However, CBS AC competitor WWFS was not affected. WWFS actually climbed into the top 10 among adults 18-49 and 25-54 this book. CBS did a major makeover of their New York FM's. WWFS is up significantly to the Rhythmic AC format on the old WNEW. WWFS has an 83% larger share 25-54 than it did in its last book in the old format.
CBS Classic Hits WCBS-FM, which got off to a huge start in the summer, dipped slightly 25-54. The Classic Hits format, while up 76% 12+ to a year ago, is actually only up 17% to the Fall 2006 share for "Jack-FM" - although that seems to be from growing female numbers. In the lucrative 25-54 male demo, WCBS-FM is down 15% from a year ago. For the full details, click here.
Adults 18-34 Rank Calls Owner Format 1t WHTZ-FM Clear Channel Top 40 1t WQHT-FM Emmis Rhythmic 3 WWPR-FM Clear Channel Urban 4 WSKQ-FM SBS Tropical 5 WLTW-FM Clear Channel AC 6t WBLS-FM Inner City Urban AC 6t WKTU-FM Clear Channel Rhythmic AC 8t WCAA-FM Univision Tropical 8t WQBU-FM Univision Regional Mexican 10 WPAT-FM SBS Spanish Contemporary 11t WWFS-FM CBS AC 11t WXRK-FM CBS Alternative 13 WAXQ-FM Clear Channel Classic Rock 14 WRKS-FM Emmis Urban AC 15 WPLJ-FM Citadel Hot AC Adults 18-49 Rank Calls Owner Format 1 WSKQ-FM SBS Tropical 2 WHTZ-FM Clear Channel Top 40 3 WBLS-FM Inner City Urban AC 4t WLTW-FM Clear Channel AC 4t WQHT-FM Emmis Rhythmic 6t WRKS-FM Emmis Urban AC 6t WWPR-FM Clear Channel Urban 8t WKTU-FM Clear Channel Rhythmic AC 8t WPAT-FM SBS Spanish Contemporary 10t WAXQ-FM Clear Channel Classic Rock 10t WWFS-FM CBS AC 12t WCAA-FM Univision Tropical 12t WCBS-FM CBS Classic Hits 12t WFAN-AM CBS Sports 14t WXRK-FM CBS Alternative 14t WPLJ-FM Citadel ABC Adults 25-54 Rank Calls Owner Format 1t WLTW-FM Clear Channel AC 1t WSKQ-FM SBS Tropical 3 WBLS-FM Inner City Urban AC 4 WRKS-FM Emmis Urban AC 5 WHTZ-FM Clear Channel Top 40 6 WPAT-FM SBS Spanish Contemporary 7 WAXQ-FM Clear Channel Classic Rock 8 WKTU-FM Clear Channel Rhythmic AC 9 WCBS-FM CBS Classic Hits 10 WWFS-FM CBS AC 11 WQHT-FM Emmis Rhythmic 12 WFAN-AM CBS Sports 13 WWPR-FM Clear Channel Urban 14 WPLJ-FM Citadel Hot AC 15t WINS-AM CBS News 15t WINS-AM Emmis Smooth Jazz Los Angeles: Spanish Stations Dominate; KIIS #1 18-34; CC Changes Net Mixed Results
Spanish-language stations continued to dominate the Los Angeles market in the Fall 2007 ratings period. Meanwhile, the format adjustments of CLEAR CHANNEL Hot AC KYSR to a more adult-leaning Alternative sound, and KBIG from Rhythmic AC to a more current-based AC showed mixed results.
One of the big stories was that of CLEAR CHANNEL Top 40 KIIS, which placed #1 in the fall book among adults 18-34. This is the first win in demo for KIIS over EMMIS Rhythmic rival KPWR in quite some time. KPWR slipped from 1st to 3rd 18-34. Also moving up was LIBERMAN Regional Mexican KBUE, which moved from 5th to 2nd - and became the markets most listened to Spanish language station among young adults.
CLEAR CHANNEL made two format shifts just prior to the launch of fall book. First, they shifted Rhythmic AC KBIG to a more contemporary based mainstream AC and rebranded as "104-3 My FM." KBIG saw slight growth across the board, rising from 20th to 15th 18-34, 19th to 14th 18-49,and 16th to 14th 25-54.
The next change was rebranding Modern AC KYSR into a more adult-leaning Alternative. KYSR, which was in a transition mode during the book, lost some audience. While their rank was somewhat similar KYSR (15th to 16th 18-34, held at 18th 18-49 and 17th to 18th 25-54), the station saw losses of over a half share 18-49 and 25-54. What we're likely seeing is a lot of cume jumping around - with KBIG potentially getting some female KYSR listeners and 98.7 pulling from CBS Alternative KROQ - who was off in all three cells.
CLEAR CHANNEL AC KOST did not reap the benefits that others did with Christmas music. As a matter of fact, KOST was off in share 18-49 and 25-54 from summer to fall.
Two other stations, which have launched in the last 18 months have yet to catch on. RADIO ONE Urban AC KRBV (V100) held in 22nd place 18-49 and 25-54 this book. KRBV, however, has had its effect on some competitors - as TAXI Urban AC KJLH fell down to a 0.8 12+ and fell under a 1.0 share 25-54 - clearly affected by KRBV's move from Urban to Urban AC.
MOUNT WILSON Country outlet KKGO, after a good debut in the spring book has also slid back. KKGO was flat 25-54 this book - and remains tied with KRBV for 22nd place in the demo.
EMMIS had been hoping that the move of KBIG from Rhythmic AC to AC would help them the ratings for KMVN (Movin' 93.9). They shifted "Movin'" in a more gold-based direction, focusing on the 70's and 80's. While it is too early to tell, KMVN saw a move up from 28th to 26th 25-54.
Adults 18-34 Rank Calls Owner Format 1 KIIS-FM Clear Channel Top 40 2 KBUE-FM Liberman Regional Mexican 3 KPWR-FM Emmis Rhythmic 4 KSCA-FM Univision Regional Mexican 5t KLVE-FM Univision Spanish 5t KROQ-FM CBS Alternative 7 KLAX-FM SBS Regional Mexican 8 KXOL-FM SBS Latin Urban 9 KHHT-FM Clear Channel Rhythmic AC 10 KCBS-FM CBS Adult Hits 11 KRCD-FM Univision Spanish Adult Hits 12 KOST-FM Clear Channel AC 13 KLSX-FM CBS Talk 14 KSSE-FM Entravision Spanish 15 KBIG-FM Clear Channel AC Adults 18-49 Rank Calls Owner Format 1t KSCA-FM Univision Regional Mexican 1t KLVE-FM Univision Spanish 3 KIIS-FM Clear Channel Top 40 4t KBUE-FM Liberman Regional Mexican 4t KLAX-FM SBS Regional Mexican 6 KROQ-FM CBS Alternative 7 KPWR-FM Emmis Rhythmic 8 KCBS-FM CBS Adult Hits 9 KRCD-FM Univision Spanish Adult Hits 10 KOST-FM Clear Channel AC 11 KXOL-FM SBS Latin Urban 12 KHHT-FM Clear Channel Rhythmic AC 13 KFI-AM Clear Channel Talk 14 KLOS-FM Citadel Classic Rock 15 KBIG-FM Clear Channel AC Adults 25-54 Rank Calls Owner Format 1 KSCA-FM Univision Regional Mexican 2 KLVE-FM Univision Spanish 3 KLAX-FM SBS Regional Mexican 4 KBUE-FM Liberman Regional Mexican 5 KCBS-FM CBS Adult Hits 6t KFI-AM Clear Channel Talk 6t KIIS-FM Clear Channel Top 40 6t KOST-FM Clear Channel Rhythmic AC 9t KRCD-FM Univision Spanish Adult Hits 9t KROQ-FM CBS Alternative 11 KRTH-FM CBS Classic Hits 12 KLOS-FM Citadel Classic Rock 13 KTWV-FM CBS Smooth AC 14 KBIG-FM Clear Channel AC 15 KLSX-FM CBS Talk -
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