2023
Jul. 31 | How Data Privacy Concerns Impact Station Promotion | by Carolyn Gilbert & Leigh Jacobs |
Jul. 24 | How Threads is Changing the Social Media Landscape | by Carolyn Gilbert & Leigh Jacobs |
Jul. 17 | So Long, Farewell, All Access | by Carolyn Gilbert & Leigh Jacobs |
Jul. 10 | You're Hosting a Party on September 14! | by Carolyn Gilbert & Leigh Jacobs |
Jul. 05 | It's Q3: Fall Book Prep Season Begins | by Carolyn Gilbert & Leigh Jacobs |
Jun. 26 | Even More Questions: And Even More Answers | by Carolyn Gilbert & Leigh Jacobs |
Jun. 20 | Lots of Questions: And We've Got Answers for Some Already | by Carolyn Gilbert & Leigh Jacobs |
Jun. 12 | What Would You Ask a Big Sample of Radio Listeners? | by Carolyn Gilbert & Leigh Jacobs |
Jun. 05 | Live? Local? Free? Hello? | by Carolyn Gilbert & Leigh Jacobs |
May. 30 | If Ron DeSantis had used AM Radio instead of Twitter, he’d have had a much better week | by Carolyn Gilbert & Leigh Jacobs |
May. 22 | Is Your Station a Show or a Service? | by Carolyn Gilbert & Leigh Jacobs |
May. 15 | Sorting a Massive Country Music Test: It Takes All Sorts | by Carolyn Gilbert & Leigh Jacobs |
May. 08 | Play to the Entire House | by Carolyn Gilbert & Leigh Jacobs |
May. 01 | Stop Looking at Share | by Carolyn Gilbert & Leigh Jacobs |
Apr. 24 | Controlling Horizontal & Vertical (Recycling) | by Carolyn Gilbert & Leigh Jacobs |
Apr. 17 | Building One Tenth of a Ratings Point | by Carolyn Gilbert & Leigh Jacobs |
Apr. 10 | Is There a Market in the Hole? | by Carolyn Gilbert & Leigh Jacobs |
Apr. 03 | Give Likely Ratings Participants a Say in What You Play | by Carolyn Gilbert & Leigh Jacobs |
Mar. 27 | VoodooVision: In Case You Missed It! | by Carolyn Gilbert & Leigh Jacobs |
Mar. 20 | Massive Country Music Test at CRS 2023 | by Carolyn Gilbert & Leigh Jacobs |
Mar. 13 | Spring Ratings Start March 30: Are You Ready? | by Carolyn Gilbert & Leigh Jacobs |
Mar. 06 | VoodooVision: Broadcast Radio Most Competitive in Vehicles | by Carolyn Gilbert & Leigh Jacobs |
Feb. 27 | VoodooVision Kicks Off This Week | by Carolyn Gilbert & Leigh Jacobs |
Feb. 20 | VoodooVision: Is Twitter’s Reputation Enduring? | by Carolyn Gilbert & Leigh Jacobs |
Feb. 13 | What VoodooVision Says About Broadcast Radio TSL | by Carolyn Gilbert & Leigh Jacobs |
Feb. 06 | VoodooVision: Our Biggest Study of Audio Media Ever | by Carolyn Gilbert & Leigh Jacobs |
Jan. 30 | Can ChatGPT Kill the Radio Star? | by Carolyn Gilbert & Leigh Jacobs |
Jan. 23 | Last Call for Radio's Got Talent - $10,000 Up For Grabs | by Carolyn Gilbert & Leigh Jacobs |
Jan. 17 | Stop Looking at Share - Watch the Ratings | by Carolyn Gilbert & Leigh Jacobs |
Jan. 09 | What Turns Off As Many Listeners As Commercials? | by Carolyn Gilbert & Leigh Jacobs |
Jan. 03 | A Remarkable Hotel Closet? | by Carolyn Gilbert & Leigh Jacobs |
2022
2021
Dec. 13 | Time Flies When It Takes An Eternity | by Carolyn Gilbert & Leigh Jacobs |
Dec. 06 | Oh My, Oh My (The Omicron Variant) | by Carolyn Gilbert & Leigh Jacobs |
Nov. 29 | Covid Worries | by Carolyn Gilbert & Leigh Jacobs |
Nov. 22 | Pre-Holiday Covid Update & a New RPS Study Coming | by Carolyn Gilbert & Leigh Jacobs |
Nov. 15 | Holiday Shopping and Spending Predictions | by Carolyn Gilbert & Leigh Jacobs |
Nov. 08 | Christmas Music NOW? | by Carolyn Gilbert & Leigh Jacobs |
Nov. 01 | NuVoodoo Adds New Out-of-Home Marketing Programs | by Carolyn Gilbert & Leigh Jacobs |
Oct. 25 | More Cars on the Road = More Radio Listening? | by Carolyn Gilbert & Leigh Jacobs |
Oct. 18 | How Badly Damaged is Facebook? | by Carolyn Gilbert & Leigh Jacobs |
Oct. 11 | Location-Based Marketing: Still on the Menu? Part II | by Carolyn Gilbert & Leigh Jacobs |
Oct. 04 | Location-Based Marketing: Still on the Menu? Part I | by Carolyn Gilbert & Leigh Jacobs |
Sep. 27 | Delta's Impact on Trick-or-Treating | by Carolyn Gilbert & Leigh Jacobs |
Sep. 20 | Deeper Delta Data: Station Events | by Carolyn Gilbert & Leigh Jacobs |
Sep. 13 | Delta Fall Events Update | by Carolyn Gilbert & Leigh Jacobs |
Sep. 07 | Need to Plan a Last-Minute Contest? | by Carolyn Gilbert & Leigh Jacobs |
Aug. 29 | Are You Ready for Fall Events? Are Consumers Ready? | by Carolyn Gilbert & Leigh Jacobs |
Aug. 23 | Would You Attend an In-Person AMT? | by Carolyn Gilbert & Leigh Jacobs |
Aug. 16 | Music Station On-Air Talent: Bank Tellers of the Music Biz? | by Carolyn Gilbert & Leigh Jacobs |
Aug. 09 | You're Hosting a Party on September 16! | by Carolyn Gilbert & Leigh Jacobs |
Aug. 02 | Is Your Playlist Ready for the Fall Book? | by Carolyn Gilbert & Leigh Jacobs |
Jul. 26 | A Reboot the Commute Update: The Delta Variant | by Carolyn Gilbert & Leigh Jacobs |
Jul. 19 | Reboot the Commute With Strong Contesting | by Carolyn Gilbert & Leigh Jacobs |
Jul. 12 | Welcome Returning Commuters: Reboot the Commute | by Carolyn Gilbert & Leigh Jacobs |
Jul. 06 | Reboot the Commute: In-Car Audio System Impact | by Carolyn Gilbert & Leigh Jacobs |
Jun. 28 | News on the Reboot of the Commute | by Carolyn Gilbert & Leigh Jacobs |
Jun. 21 | What If You Could Afford a Perceptual Study & An OMT? | by Carolyn Gilbert & Leigh Jacobs |
Jun. 14 | Amazon Music Adds "DJ Mode" | by Carolyn Gilbert & Leigh Jacobs |
Jun. 07 | Radio vs Spotify's "Only You" Experience | by Carolyn Gilbert & Leigh Jacobs |
Jun. 01 | New Research on Live Event Attendance | by Carolyn Gilbert & Leigh Jacobs |
May. 24 | Whose Programming Are You Countering? | by Carolyn Gilbert & Leigh Jacobs |
May. 17 | Are Gen Z’s Really Different than Millennials? | by Carolyn Gilbert & Leigh Jacobs |
May. 10 | The Top-Testing Slogan Is... | by Carolyn Gilbert & Leigh Jacobs |
May. 03 | 63% Would Listen More to a Station That … | by Carolyn Gilbert & Leigh Jacobs |
Apr. 26 | Is Your Future Device-Agnostic? | by Carolyn Gilbert & Leigh Jacobs |
Apr. 19 | Coronavirus Vaccines: A Sticking Point? | by Carolyn Gilbert & Leigh Jacobs |
Apr. 12 | Got Radio? | by Carolyn Gilbert & Leigh Jacobs |
Apr. 05 | Vaccinated Yet? | by Carolyn Gilbert & Leigh Jacobs |
Mar. 29 | Goodbye P1. Hello Consideration Set | by Carolyn Gilbert & Leigh Jacobs |
Mar. 22 | Talk Topic Testing Results | by Carolyn Gilbert & Leigh Jacobs |
Mar. 15 | What Radio Can Learn from Buskers | by Carolyn Gilbert & Leigh Jacobs |
Mar. 08 | Group Contesting: Friend or Foe? | by Carolyn Gilbert & Leigh Jacobs |
Mar. 01 | What If You Had a Hammer and a Screwdriver? | by Carolyn Gilbert & Leigh Jacobs |
Feb. 22 | New Marketing Tool: OTT-TV | by Carolyn Gilbert & Leigh Jacobs |
Feb. 15 | DJ’s & Hosts: The Country Radio Perspective | by Carolyn Gilbert & Leigh Jacobs |
Feb. 08 | Does the Work-From-Home Crowd Listen While Working? | by Carolyn Gilbert & Leigh Jacobs |
Feb. 01 | Household Size & Ratings Respondents (NuVoodoo Ratings Prospects Study 17 Tease) | by Carolyn Gilbert & Leigh Jacobs |
Jan. 25 | NuVoodoo Ratings Prospects Study 17 Tease: DJ’s & Hosts | by Carolyn Gilbert & Leigh Jacobs |
Jan. 18 | New Data: A Tease from NuVoodoo Ratings Prospects Study 17 | by Carolyn Gilbert & Leigh Jacobs |
Jan. 11 | RPS XVII Preview: How to Get Your Ratings From Here to Vaccinated | by Carolyn Gilbert & Leigh Jacobs |
Jan. 04 | New Perceptual Weaponry for 2021 | by Carolyn Gilbert & Leigh Jacobs |
2020
Dec. 14 | What a #@$%&ing Year! | by Carolyn Gilbert & Leigh Jacobs |
Dec. 07 | What Would You Ask Ratings Participants? | by Carolyn Gilbert & Leigh Jacobs |
Nov. 30 | Telemarketing Resurgence? No. OTT TV? Yes. | by Carolyn Gilbert & Leigh Jacobs |
Nov. 22 | Put Your Station “Over the Top” (OTT) | by Carolyn Gilbert & Leigh Jacobs |
Nov. 16 | Is Your Station a Good Date? | by Carolyn Gilbert & Leigh Jacobs |
Nov. 09 | Is Coronavirus Information Still Important? | by Carolyn Gilbert & Leigh Jacobs |
Nov. 02 | When to Start Christmas Music This Year | by Carolyn Gilbert & Leigh Jacobs |
Oct. 26 | Will St. Nick Be the Sugar PUMM Fairy in 2020? | by Carolyn Gilbert & Leigh Jacobs |
Oct. 19 | Working (and Listening) From Home Is Here to Stay | by Carolyn Gilbert & Leigh Jacobs |
Oct. 12 | Are People “Sleeping In” During the Pandemic? | by Carolyn Gilbert & Leigh Jacobs |
Oct. 05 | What the World Needs Now: A Big Audio Hug | by Carolyn Gilbert & Leigh Jacobs |
Sep. 28 | Advice for Morning Talent | by Carolyn Gilbert & Leigh Jacobs |
Sep. 21 | What CHR Morning Fans Dislike | by Carolyn Gilbert & Leigh Jacobs |
Sep. 14 | Morning Radio in the New Abnormal | by Carolyn Gilbert & Leigh Jacobs |
Sep. 08 | The PPM Headphone Adjustment. Finally. | by Carolyn Gilbert & Leigh Jacobs |
Aug. 31 | Announcing NuVoodoo Consumer Insights | by Carolyn Gilbert & Leigh Jacobs |
Aug. 24 | What Radio Sales Teams Need Is … | by Carolyn Gilbert & Leigh Jacobs |
Aug. 17 | NuVoodoo Research for Radio Sales | by Carolyn Gilbert & Leigh Jacobs |
Aug. 10 | Writing Business in the New Abnormal | by Carolyn Gilbert & Leigh Jacobs |
Aug. 03 | Selling Radio in the New Abnormal | by Carolyn Gilbert & Leigh Jacobs |
Jul. 26 | Coronavirus & Radio Sales: Is “Normal” Any Closer? | by Carolyn Gilbert & Leigh Jacobs |
Jul. 20 | S-t-r-e-t-c-h-i-n-g Promotional Budgets for Fall | by Carolyn Gilbert & Leigh Jacobs |
Jul. 13 | Music Testing & Coronavirus | by Carolyn Gilbert & Leigh Jacobs |
Jul. 05 | Did Music Tastes Shift During Coronavirus? | by Carolyn Gilbert & Leigh Jacobs |
Jun. 29 | Marketing & Contesting for Fall 2020 | by Carolyn Gilbert & Leigh Jacobs |
Jun. 22 | Welcome to Marketing in the New AbNoRmaL | by Carolyn Gilbert & Leigh Jacobs |
Jun. 15 | Coronavirus: Getting Back to Normal Yet? | by Carolyn Gilbert & Leigh Jacobs |
Jun. 08 | What Listeners Expect from Radio in the Wake of George Floyd Protests | by Carolyn Gilbert & Leigh Jacobs |
Jun. 01 | Coronavirus Updates: Still Necessary? | by Carolyn Gilbert & Leigh Jacobs |
May. 25 | Making Coronavirus Coverage Count | by Carolyn Gilbert & Leigh Jacobs |
May. 18 | Coronavirus Concern & FM Music Programming | by Carolyn Gilbert & Leigh Jacobs |
May. 11 | Marketing in the Post-COVID Era (Shrinking the Haystack) | by Carolyn Gilbert & Leigh Jacobs |
May. 03 | COVID-19 Recovery Messaging | by Carolyn Gilbert & Leigh Jacobs |
Apr. 27 | Webinar This Week: Helping Your Listeners & Your Station Through the Pandemic & Beyond | by Carolyn Gilbert & Leigh Jacobs |
Apr. 20 | New Webinar to Get You Through and Beyond COVID-19 | by Carolyn Gilbert & Leigh Jacobs |
Apr. 13 | Music vs. COVID Content: Striking the Balance | by Carolyn Gilbert & Leigh Jacobs |
Apr. 06 | Why At-Work Imaging, Contesting and Marketing (At Some Point) Matters More Than Ever | by Carolyn Gilbert & Leigh Jacobs |
Mar. 30 | Radio Programming & Coronavirus: What Can You Do? | by Carolyn Gilbert & Leigh Jacobs |
Mar. 23 | Coronavirus Coverage: What Should be On the Air? | by Carolyn Gilbert & Leigh Jacobs |
Mar. 09 | New Ways to Play The Ratings Game | by Carolyn Gilbert & Leigh Jacobs |
Mar. 02 | Our Next Webinar and Talk Show Tuneout | by Carolyn Gilbert & Leigh Jacobs |
Feb. 24 | The Kind of Feedback You Want ... | by Carolyn Gilbert & Leigh Jacobs |
Feb. 17 | Changes in Social Media? | by Carolyn Gilbert & Leigh Jacobs |
Feb. 10 | Headphones: Noise Canceling or Ratings Canceling? | by Carolyn Gilbert & Leigh Jacobs |
Feb. 03 | How Many Are Addicted to Radio in 2020? | by Carolyn Gilbert & Leigh Jacobs |
Jan. 27 | Who's NOT on Social Media Every Day? | by Carolyn Gilbert & Leigh Jacobs |
Jan. 20 | Rigged Radio Station Contest Perceptions & New Webinars | by Carolyn Gilbert & Leigh Jacobs |
Jan. 13 | Ratings Prospects Study XV: Preview of Coming Attractions | by Carolyn Gilbert & Leigh Jacobs |
Jan. 06 | Headphones vs Smart Speakers | by Carolyn Gilbert & Leigh Jacobs |
2019
2018
2017
Dec. 08 | Ten Ways to Improve Ratings (and Radio) in 2018 | by Carolyn Gilbert & Leigh Jacobs |
Dec. 04 | Thirty Things You Can Do to Destroy Your Ratings | by Carolyn Gilbert & Leigh Jacobs |
Nov. 27 | Would Any Sane Person Be a PD? | by Carolyn Gilbert & Leigh Jacobs |
Nov. 20 | The Other Problem(s) with Commercials | by Carolyn Gilbert & Leigh Jacobs |
Nov. 13 | Is Radio Still Relevant? | by Carolyn Gilbert & Leigh Jacobs |
Nov. 05 | Who Trusts Radio for News in 2017? | by Carolyn Gilbert & Leigh Jacobs |
Oct. 30 | When Spotify & Pandora Are on the Dashboard | by Carolyn Gilbert & Leigh Jacobs |
Oct. 23 | DJ’s Shouldn’t Pick the Music, Right? | by Carolyn Gilbert & Leigh Jacobs |
Oct. 16 | New/Old Tactics to Increase TSL | by Carolyn Gilbert & Leigh Jacobs |
Oct. 09 | Why Do We Love Ratings Participants? | by Carolyn Gilbert & Leigh Jacobs |
Oct. 02 | A Renaissance of Radio at Home? | by Carolyn Gilbert & Leigh Jacobs |
Sep. 25 | Do Listeners Still Think Radio Contests Are Rigged? | by Carolyn Gilbert & Leigh Jacobs |
Sep. 18 | Harvey & Irma: Radio Shines | by Carolyn Gilbert & Leigh Jacobs |
Sep. 11 | Are You Listening More, the Same Amount or Less Than You Were Six Months Ago? Part II | by Carolyn Gilbert & Leigh Jacobs |
Sep. 05 | Are You Listening More, the Same Amount or Less Than You Were Six Months Ago? | by Carolyn Gilbert & Leigh Jacobs |
Aug. 21 | Are You Attending Podcast Movement? | by Carolyn Gilbert & Leigh Jacobs |
Aug. 14 | Who Should be in Your Music Test Sample? | by Carolyn Gilbert & Leigh Jacobs |
Aug. 07 | Are You Having a Party? | by Carolyn Gilbert & Leigh Jacobs |
Jul. 24 | Something About Commercials You Could Fix... | by Carolyn Gilbert & Leigh Jacobs |
Jul. 17 | Who Signs Up for Radio Station Databases (and Why They Matter to You) | by Carolyn Gilbert & Leigh Jacobs |
Jul. 10 | Bringing Back Streaming Converts & Competition from Podcast | by Carolyn Gilbert & Leigh Jacobs |
Jul. 05 | NuVoodoo Media - Jul 5, 2017 | by Carolyn Gilbert & Leigh Jacobs |
Jun. 26 | Is Your Research Sample Keeping Up With Your Listeners? | by Carolyn Gilbert & Leigh Jacobs |
Jun. 19 | New Tactics to Engage At-Work Listening | by Carolyn Gilbert & Leigh Jacobs |
Jun. 12 | Building Better Branding for Radio | by Carolyn Gilbert & Leigh Jacobs |
Jun. 05 | On-Air Talent: New Sources and New Roles | by Carolyn Gilbert & Leigh Jacobs |
May. 30 | The Death of Settling? | by Carolyn Gilbert & Leigh Jacobs |
May. 22 | The Battle of the Sexes Among Radio's Exes, Part III | by Carolyn Gilbert & Leigh Jacobs |
May. 15 | The Battle of the Sexes Among Radio's Exes, Part II | by Carolyn Gilbert & Leigh Jacobs |
May. 08 | The Battle of the Sexes for Radio's Exes | by Carolyn Gilbert & Leigh Jacobs |
May. 01 | Music Test Screening: The Benefits (and Liabilities) of Montages | by Carolyn Gilbert & Leigh Jacobs |
Apr. 24 | Things Respondents Don’t Know | by Carolyn Gilbert & Leigh Jacobs |
Apr. 17 | How Many Fewer Commercials Make a Difference? | by Carolyn Gilbert & Leigh Jacobs |
Apr. 10 | Your Database is Even More Important Than You Think | by Carolyn Gilbert & Leigh Jacobs |
Apr. 03 | The Other Problems with Commercials | by Carolyn Gilbert & Leigh Jacobs |
Mar. 27 | Alexa, Play (My Favorite Radio Station) for Me | by Carolyn Gilbert & Leigh Jacobs |
Mar. 20 | Radio at Home? | by Carolyn Gilbert & Leigh Jacobs |
Mar. 13 | What Should You Be Doing About Podcasting? | by Carolyn Gilbert & Leigh Jacobs |
Mar. 06 | Success with Millennial Listeners | by Carolyn Gilbert & Leigh Jacobs |
Feb. 27 | Do Younger Country Music Fans Love Radio? | by Carolyn Gilbert & Leigh Jacobs |
Feb. 20 | Where's New On-Air Talent Going to Come From? | by Carolyn Gilbert & Leigh Jacobs |
Feb. 13 | Who Replies to Social Media Comments at Your Station Now? | by Carolyn Gilbert & Leigh Jacobs |
Feb. 06 | Boardwalk or Mediterranean Avenue? | by Carolyn Gilbert & Leigh Jacobs |
Jan. 30 | Presets: A Thing of the Past or More Important Than Ever? | by Carolyn Gilbert & Leigh Jacobs |
Jan. 23 | The Second Law of (Entertainment) Thermodynamics | by Carolyn Gilbert & Leigh Jacobs |
Jan. 16 | What Will You Do Differently in 2017? | by Carolyn Gilbert & Leigh Jacobs |
Jan. 09 | The Best Promo Style Is ... | by Carolyn Gilbert & Leigh Jacobs |
Jan. 03 | Siphoning off PUMM from Workdays | by Carolyn Gilbert & Leigh Jacobs |
2016
Dec. 05 | Better Commercial Breaks | by Carolyn Gilbert & Leigh Jacobs |
Nov. 28 | Remember When "Playlist" Wasn't a Common Word? | by Carolyn Gilbert & Leigh Jacobs |
Nov. 21 | Copywriting for 2017 | by Carolyn Gilbert & Leigh Jacobs |
Nov. 14 | How Many Spots on Your Station? And, Should Santa Come Early? | by Carolyn Gilbert & Leigh Jacobs |
Nov. 07 | What Do Taxi Drivers Listen To? | by Carolyn Gilbert & Leigh Jacobs |
Oct. 31 | Radio's New Frontier? | by Carolyn Gilbert & Leigh Jacobs |
Oct. 24 | Who Still Answers Their Home Phone? | by Carolyn Gilbert & Leigh Jacobs |
Oct. 17 | Who Replies to Social Media Comments at Your Station? | by Carolyn Gilbert & Leigh Jacobs |
Oct. 10 | Game-Changing Tactics for Music Stations | by Carolyn Gilbert & Leigh Jacobs |
Oct. 03 | Getting Music Listeners to Listen More | by Carolyn Gilbert & Leigh Jacobs |
Sep. 26 | NuVoodoo Media - Sep 26, 2016 | by Carolyn Gilbert & Leigh Jacobs |
Sep. 19 | Surprising/Scary Findings About Contesting | by Carolyn Gilbert & Leigh Jacobs |
Sep. 12 | FM Radio & Music Discovery | by Carolyn Gilbert & Leigh Jacobs |
Sep. 06 | Social Media: What's Growing? What's Not? | by Carolyn Gilbert & Leigh Jacobs |
Aug. 29 | Who Are the Morning Superfans? | by Carolyn Gilbert & Leigh Jacobs |
Aug. 22 | Why Does Social Media Matter? | by Carolyn Gilbert & Leigh Jacobs |
Aug. 15 | Best Ways to Reach Likely Ratings Respondents | by Carolyn Gilbert & Leigh Jacobs |
Aug. 08 | Which Morning Show is Unique to its Market? | by Carolyn Gilbert & Leigh Jacobs |
Aug. 01 | The Last Stronghold for Broadcast FM | by Carolyn Gilbert & Leigh Jacobs |
Jul. 25 | Newest NuVoodoo Ratings Prospect Study | by Carolyn Gilbert & Leigh Jacobs |
Jul. 18 | What Pokemon Go & Snapchat Say to Radio | by Carolyn Gilbert & Leigh Jacobs |
Jul. 11 | What's Important to Likely Ratings Participants? | by Carolyn Gilbert & Leigh Jacobs |
Jul. 05 | What Do Facebook's Latest Changes Mean for Your Station? | by Carolyn Gilbert & Leigh Jacobs |
Jun. 27 | What Brings Your Station’s Community Together? | by Carolyn Gilbert & Leigh Jacobs |
Jun. 20 | Interruption Research Doesn't Work Any Better Today Than Interruption Marketing | by Carolyn Gilbert & Leigh Jacobs |
Jun. 13 | How Do People Feel When They Experience Your Station? | by Carolyn Gilbert & Leigh Jacobs |
Jun. 06 | People Will Do Anything to Alleviate Anxiety | by Carolyn Gilbert & Leigh Jacobs |
May. 31 | Want a Different Punchline? Wrecked 'em? I Nearly Killed 'em! | by Carolyn Gilbert & Leigh Jacobs |
May. 23 | Music Research: What is it Good for? | by Carolyn Gilbert & Leigh Jacobs |
May. 16 | Morning Radio and Millennials | by Carolyn Gilbert & Leigh Jacobs |
May. 09 | Radio: Vibrant Brands or Music Appliance? | by Carolyn Gilbert & Leigh Jacobs |
May. 02 | Millennials & Music Discovery | by Carolyn Gilbert & Leigh Jacobs |
Apr. 25 | What Millennials Think About Radio, Continued | by Carolyn Gilbert & Leigh Jacobs |
Apr. 18 | What Millennials Think About Radio | by Carolyn Gilbert & Leigh Jacobs |
Apr. 11 | What Do Millennials Think About Radio? | by Carolyn Gilbert & Leigh Jacobs |
Apr. 04 | What's Important to Likely Ratings Participants? | by Carolyn Gilbert & Leigh Jacobs |
Mar. 28 | Is Social Media Really Important to Your Radio Station? | by Carolyn Gilbert & Leigh Jacobs |
Mar. 21 | The Golden Age of Radio? | by Carolyn Gilbert & Leigh Jacobs |
Mar. 14 | A Listener Focus Group at an Industry Conference? | by Carolyn Gilbert & Leigh Jacobs |
Mar. 07 | Are You Missing Out on a Huge Marketing Opportunity Via Facebook? | by Carolyn Gilbert & Leigh Jacobs |
Feb. 29 | Make Humor the Primary Content Thrust of the Morning Show? | by Carolyn Gilbert & Leigh Jacobs |
Feb. 22 | Is Twitter a Good Value for Radio Marketing? | by Carolyn Gilbert & Leigh Jacobs |
Feb. 15 | Promos & Production: How Listeners Feel | by Carolyn Gilbert & Leigh Jacobs |
Feb. 08 | Is Facebook Still Growing? | by Carolyn Gilbert & Leigh Jacobs |
Feb. 01 | Ratings: Estimates or Opinions? | by Carolyn Gilbert & Leigh Jacobs |
Jan. 25 | Where Did I Come From? | by Carolyn Gilbert & Leigh Jacobs |
Jan. 18 | Who Replies to Emails and Social Media Comments at Your Station? | by Carolyn Gilbert & Leigh Jacobs |
Jan. 11 | What's in Your Tool Box? | by Carolyn Gilbert & Leigh Jacobs |
Jan. 04 | The Bike Is on Fire, You're on Fire, Everything Is on Fire and You're in Hell | by Carolyn Gilbert & Leigh Jacobs |
2015
Dec. 07 | A Wish List for 2016 | by Carolyn Gilbert & Leigh Jacobs |
Nov. 30 | Instagram: Powerful Targeting, Impressive Response Rates | by Carolyn Gilbert & Leigh Jacobs |
Nov. 23 | Contests vs. Concert Announcements vs. Cuddly Animals | by Carolyn Gilbert & Leigh Jacobs |
Nov. 16 | How Do You Choose the Music? | by Carolyn Gilbert & Leigh Jacobs |
Nov. 09 | Do Listeners Know Which Songs Fit? | by Carolyn Gilbert & Leigh Jacobs |
Nov. 02 | Does Live & Local Really Matter? | by Carolyn Gilbert & Leigh Jacobs |
Oct. 26 | Make More Mistakes | by Carolyn Gilbert & Leigh Jacobs |
Oct. 19 | The Facts About Music Testing | by Carolyn Gilbert & Leigh Jacobs |
Oct. 12 | Who Are These People? | by Carolyn Gilbert & Leigh Jacobs |
Oct. 05 | Good News & Bad News about Likely Ratings Responders | by Carolyn Gilbert & Leigh Jacobs |
Sep. 28 | The Immortal Words of Elmer Fudd | by Carolyn Gilbert & Leigh Jacobs |
Sep. 21 | What Percentage of PPM Participants Would Tell You Their Social Security Number? | by Carolyn Gilbert & Leigh Jacobs |
Sep. 14 | Are These Kids About to Get Wiped Out in an Accident? | by Carolyn Gilbert & Leigh Jacobs |
Sep. 07 | Pumpkin Spice Lattes Mean Just One Thing | by Carolyn Gilbert & Leigh Jacobs |
Aug. 31 | The Importance of Personalization | by Carolyn Gilbert & Leigh Jacobs |
Aug. 24 | Imagine This... | by Carolyn Gilbert & Leigh Jacobs |
Aug. 17 | Social Media and Theater of the Mind | by Carolyn Gilbert & Leigh Jacobs |
Aug. 10 | What's All This Fuss About Voltaire? | by Carolyn Gilbert & Leigh Jacobs |
Aug. 03 | And The Most Efficient Marketing Tool Is... | by Carolyn Gilbert & Leigh Jacobs |
Jul. 27 | But, Is That Radio? | by Carolyn Gilbert & Leigh Jacobs |
Jul. 20 | What's the Best Contest Entry Method? | by Carolyn Gilbert & Leigh Jacobs |
Jul. 13 | Everyone Knows It's Whimsy | by Carolyn Gilbert & Leigh Jacobs |
Jul. 06 | Dating for Data | by Carolyn Gilbert & Leigh Jacobs |
Jun. 29 | How Do You Choose the Music? | by Carolyn Gilbert & Leigh Jacobs |
Jun. 22 | Are You Doing Everything You Can? | by Carolyn Gilbert & Leigh Jacobs |
Jun. 15 | Here Comes Instagram! | by Carolyn Gilbert & Leigh Jacobs |
Jun. 08 | Which Songs Fit on Your Station? | by Carolyn Gilbert & Leigh Jacobs |
Jun. 01 | AMT'ville Horror | by Carolyn Gilbert & Leigh Jacobs |
May. 25 | Relics of the Phone Age | by Carolyn Gilbert & Leigh Jacobs |
May. 18 | Why Listen to the Radio? | by Carolyn Gilbert & Leigh Jacobs |
May. 11 | NuVoodoo Media - May 11, 2015 | by Carolyn Gilbert & Leigh Jacobs |
May. 04 | Different Attitudes Among PPM Susceptibles | by Carolyn Gilbert & Leigh Jacobs |
Apr. 27 | When Should You Conduct Research? | by Carolyn Gilbert & Leigh Jacobs |
Apr. 20 | When Was the Last Time the Radio Made You Smile? | by Carolyn Gilbert & Leigh Jacobs |
Apr. 13 | Forget Everything You Know | by Carolyn Gilbert & Leigh Jacobs |
Apr. 06 | The Elephant in the Room | by Carolyn Gilbert & Leigh Jacobs |
Mar. 30 | Is Great Talent Too Hard to Find? | by Carolyn Gilbert & Leigh Jacobs |
Mar. 23 | Does Local Really Matter? | by Carolyn Gilbert & Leigh Jacobs |
Mar. 16 | What Are the Rules for Your Station's Brand? | by Carolyn Gilbert & Leigh Jacobs |
Mar. 09 | Imagine This... | by Carolyn Gilbert & Leigh Jacobs |
Mar. 02 | Pandora: Are They Listening More or Less? | by Carolyn Gilbert & Leigh Jacobs |
Feb. 23 | Are They Listening More or Less? | by Carolyn Gilbert & Leigh Jacobs |
Feb. 16 | A Listener Focus Group at an Industry Conference? | by Carolyn Gilbert & Leigh Jacobs |
Feb. 09 | Shazam Peaks First: Do We Care? | by Carolyn Gilbert & Leigh Jacobs |
Feb. 02 | Gone in 60 Seconds | by Carolyn Gilbert & Leigh Jacobs |
Jan. 26 | Please Listen Carefully as Our Menu Options Have Changed | by Carolyn Gilbert & Leigh Jacobs |
Jan. 19 | Are You Attuned to Their Reality? | by Carolyn Gilbert & Leigh Jacobs |
Jan. 12 | Is Radio Great Because it Connects with Local Communities? | by Carolyn Gilbert & Leigh Jacobs |
Jan. 05 | Will Our Vision in 2015 be 20/15? | by Carolyn Gilbert & Leigh Jacobs |
2014
Dec. 08 | A Wish List for 2015 | by Carolyn Gilbert & Leigh Jacobs |
Dec. 01 | Between the Music: Good Enough? | by Carolyn Gilbert & Leigh Jacobs |
Nov. 24 | Where Will You Find Your Next Morning Show? | by Carolyn Gilbert & Leigh Jacobs |
Nov. 17 | What's the Ideal Way to Select Music? | by Carolyn Gilbert & Leigh Jacobs |
Nov. 10 | Customers, Caring & Communication | by Carolyn Gilbert & Leigh Jacobs |
Nov. 03 | What Would You Like to Know? | by Carolyn Gilbert & Leigh Jacobs |
Oct. 27 | PD = Director of User Experience? | by Carolyn Gilbert & Leigh Jacobs |
Oct. 20 | How Many People Have You Delighted This Week? | by Carolyn Gilbert & Leigh Jacobs |
Oct. 13 | How Many People Have You Delighted This Week? | by Carolyn Gilbert & Leigh Jacobs |
Oct. 06 | PD = Providers of Delight? | by Carolyn Gilbert & Leigh Jacobs |
Sep. 29 | Will Someone Answer the Phone?! | by Carolyn Gilbert & Leigh Jacobs |
Sep. 22 | PPM Respondents: Love 'em or Hate 'em? | by Carolyn Gilbert & Leigh Jacobs |
Sep. 15 | Which Works Better: Algorithms or Music Testing+Experience? | by Carolyn Gilbert & Leigh Jacobs |
Sep. 04 | Peaceful Coexistence Doesn't Mean We Can't Fight | by Carolyn Gilbert & Leigh Jacobs |
Sep. 02 | Why We Love Meter Wearers | by Carolyn Gilbert & Leigh Jacobs |
Aug. 25 | And the Best AC Slogan is... | by Carolyn Gilbert & Leigh Jacobs |
Aug. 18 | Long Live the Landline, May it Rest in Peace | by Carolyn Gilbert & Leigh Jacobs |
Aug. 11 | What Happens When You Only Listen to Your P1's? | by Carolyn Gilbert & Leigh Jacobs |
Aug. 04 | Does Your Gut Need Checking? | by Carolyn Gilbert & Leigh Jacobs |
Jul. 21 | Something Intangible | by Carolyn Gilbert & Leigh Jacobs |
Jul. 21 | Fishing Where the Fish Are | by Carolyn Gilbert & Leigh Jacobs |
Jul. 14 | You Research the Bricks. How's the Mortar? | by Carolyn Gilbert & Leigh Jacobs |
Jul. 07 | What's the Better Contest Prize? | by Carolyn Gilbert & Leigh Jacobs |
Jun. 30 | The Political Implications of PPM | by Carolyn Gilbert & Leigh Jacobs |
Jun. 23 | Weenie & the Butt vs. Crazy Ira & the Douche | by Carolyn Gilbert & Leigh Jacobs |
Jun. 16 | The Spirit of Radio | by Carolyn Gilbert & Leigh Jacobs |
Jun. 09 | Who Do You Love? | by Carolyn Gilbert & Leigh Jacobs |
Jun. 02 | The More You Listen, the More You Hear | by Carolyn Gilbert & Leigh Jacobs |
May. 26 | What's on your website? | by Carolyn Gilbert & Leigh Jacobs |
May. 19 | If You Knew | by Carolyn Gilbert & Leigh Jacobs |
May. 12 | But enough about me... let's talk about you. What do YOU think of me? | by Carolyn Gilbert & Leigh Jacobs |
May. 05 | How Important is Radio? | by Carolyn Gilbert & Leigh Jacobs |
Apr. 28 | Program Directors Retire! | by Carolyn Gilbert & Leigh Jacobs |
Apr. 21 | What Makes Likely Meter Wearers Tick | by Carolyn Gilbert & Leigh Jacobs |
Apr. 14 | Do Listeners Care About Radio Stations? | by Carolyn Gilbert & Leigh Jacobs |
Apr. 07 | Songs You Love vs. Songs You're Tired Of | by Carolyn Gilbert & Leigh Jacobs |
Mar. 31 | NuVoodoo Media - Mar 31, 2014 | by Carolyn Gilbert & Leigh Jacobs |
Mar. 24 | NuVoodoo Media - Mar 24, 2014 | by Carolyn Gilbert & Leigh Jacobs |
Mar. 17 | Deeper Inside Pandora's Box | by Carolyn Gilbert & Leigh Jacobs |
Mar. 10 | Opening Pandora's Box | by Carolyn Gilbert & Leigh Jacobs |
Mar. 03 | And the best CHR slogan is... | by Carolyn Gilbert |
Feb. 24 | Does Talk Radio Spend Too Much Time Talking About Politics? | by Carolyn Gilbert |
Feb. 17 | We Were Flattered | by Carolyn Gilbert |
Feb. 10 | How Big is Your Playlist? Do Your Listeners Know That? | by Carolyn Gilbert |
Feb. 03 | Morning Radio: What do Consumers Expect? | by Carolyn Gilbert |
Jan. 27 | It's Easy to Turn an Aircraft Carrier | by Carolyn Gilbert |
Jan. 20 | When Was the Last Time... | by Carolyn Gilbert |
Jan. 13 | What Happens When Reality is Better than Perception? | by Carolyn Gilbert |
Jan. 06 | Phone vs. Online Research: Have We Reached the Tipping Point? | by Carolyn Gilbert |