NuVooDoo'S RealResearchâ„¢ For Barter, Coming To A Rated Market Near You!

We’ve worked hard to make this column a vehicle for sharing information and enriching an industry we love.  We’ve avoided the self-serving puff piece.  We’d rather be perceived as the intelligent purveyor of wisdom as opposed to the over-aggressive sales weasel.  So I thought twice about using this forum to introduce a product that NuVoodoo has decided to provide.  Self-serving?  Sure.  But history on why we thought this is a good idea seemed important.  So here goes:

Remember the old days?  Callout music delivered 100 respondents week in and week out.  You paid $30K a year in a top 10 market.  Life was good.  Everyone had good research.  And there weren’t even any iPods to screw up our ubiquity.

Today, the playing field is completely different.  There are companies out there delivering what they call “research for barter.”  What you’re getting is a set of fancy tables comparable to request lines on steroids (opt-in panels of contest pigs and record people).  Other research companies are struggling to get half a sample to “roll” and charge twice as much.  Small databases are used over and over again.  Add that to the fact that there’s NO MONEY FOR RESEARCH ANYMORE!

Our weekly music product is working wonderfully for many, many stations.  But the price is still too rich for the blood of some.  There’s a need for good, solid, real research.  And we’ve figured out how to deliver it!!

NuVoodoo is introducing a brand new REAL music research product.  RealResearchâ„¢.  Massive, national/regional, COMPENSATED samples.  Current research provided using Cornerstone’s state-of-the-industry Analystâ„¢ Software.  Updated intel provided 45 weeks a year.  Full samples.  Regular download.  For BARTER – not cash.  And we’re starting with Top 40 in two weeks.  Country is right behind.  The initial plan calls for six mainstream formats, but we’ll be happy to add formats to meet market demand.  Available on a format exclusive basis, by Arbitron-rated MSA.

Three years at the Tribune Company, learning how others do things, with no direct reports to protect, and nothing to lose by learning, we found out how academics and major research firms all over the world are providing valid, representative samples with results that replicate time and time again.  And here’s a hint:  It’s not conducted via residential or cellular telephone.  Our Chicago experience ended, and we left with a wealth of knowledge that we’re using every day at NuVoodoo.  We know how to access tens of thousands of research responders.  We pay them.  They participate.  Our clients get excellent research and results!  RealResearchâ„¢!!!

So that’s the story this week.  Blatant, self-serving, sales pitch.  We’re excited that we’re being repped by WYM Media.  You can call Liz Laud at 310.625.9753 to get on board early.

Research analysis and useful stuff back next week.  Thanks for reading!  We’d love to build this product to suit your needs!