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If Ron DeSantis had used AM Radio instead of Twitter, he’d have had a much better week
May 30, 2023
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*This week’s piece comes from NuVoodoo EVP/Digital, Russ Gilbert
You’d think someone vying for the highest position in the land would bother to do a simple A/B comparison when evaluating a platform for making an announcement at scale.Let’s try and matrix this out objectively:
As you can see, there’s really no contest here.
As EV manufacturers are discovering, there are a whole host of things that radio (even AM Radio) is simply better at than any digital delivery system, and I say that as someone whose job it is to create and manage digital delivery systems.
Radio has always been the medium that we turn to when all else fails. Broadcasts continue during a power outage, and we can receive them with a simple hand crank. Everyone hears the same thing at the same time instead of living in our own little AirPod bubbles.
Radio needs to play up these strengths to continue to compete in the diverse marketplace we have today, but perhaps a few more of these object lessons will inspire anyone who needs a reliable, immediate, and secure way to reach a large audience to think of radio the next time they want to do something big.
Otherwise, it’s a recipe for DeSaster.
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