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AM/FM/Podcast
Archives
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November 15, 2022
The Local Podcast Opportunity – Ask Me AnythingWhen you think of podcasting, it is almost always about national podcasts. That appears to be changing. The next wave of podcasting growth is coming from locally-focused content. While the early days of local podcasting were populated with hobbyists, a larger ecosystem is ...
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October 13, 2022
Podcasting’s Paradox Of ChoiceWhy are podcast charts relatively stagnant, with so many marvelous and interesting choices available? Are the shows locked in at the top of the charts that much better, or is something else going on? Welcome to the paradox of choice. We are overloaded with options. ...
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October 3, 2022
The Rightsizing Of The Podcast BusinessThere are two conflicting narratives about the podcasting business today. The first is exploding growth, with revenues and audiences rocketing upward along with newly minted stars and breakthrough content. The other is ominous: most podcasts are no longer in production, ...
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September 15, 2022
The Most, And Least, Crowded Active Podcast CategoriesJust before the Podcast Movement conference, we released our most-read post ever. Along with Podnews.net editor James Cridland we analyzed the 4 million podcasts listed in Podcast Index and found only 13% had produced an episode in the last 90 days, and only 4% had ...
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August 22, 2022
A Surprisingly Small Number Of Podcasts Are Still In ProductionSpotify recently announced it has 4.4 million podcasts on its platform. This intel was one of the few podcast-related numbers released in their quarterly report, which is troubling for many reasons. There was no specific data about the number of people listening to ...
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July 21, 2022
Podcast Riches are Often in NichesWith record heat being recorded worldwide, including Paris, London, and the U.S., it seems like a good time to discuss air conditioning. Meet Bryan Orr – his passion is for podcasts, but his training and primary business is HVAC – heating, ventilation, and ...
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July 5, 2022
Visualizing a Podcast AudienceIf you work in podcasting, it can be difficult to visualize how big your audience is. Sitting in a recording studio, or these days in the laundry room or closet, it can be easy to lose track of the size and value of the audience. In my previous life as co-founder of a ...
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May 18, 2022
Podcasting's Biggest Challenge is Listener Retention“Social media is like throwing a golf ball into the rapids of the Grand Canyon along with 40,000 other golf balls and hoping someone spots yours.” I’ve been thinking about this metaphor ever since I heard Tim Ferris say it on the always excellent ...
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April 14, 2022
What I Learned Teaching a NYU Course About PodcastingIf you gather students from a major university together for a course about podcasting, you learn stuff. At least I did. Last week, through the Steinhart School at New York University, I had the great honor of developing and teaching a one-of-a-kind course about the ...
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March 15, 2022
Wherever You Get Your Podcasts?Podcast apps are a curious business. The graveyard is loaded with apps that never caught on. Not just third-party app makers that have had a tough go of it, but big company apps such as Stitcher that failed to build significant market share and limp along. Pandora bungled ...