More on Shazam's Return to Free

Shazam's music identification has reverted back to unlimited song tagging for free. The service went back to an unlimited plan for Android users in April and has just reverted back on iOS. It's expected to so the same for other platforms in the near future. Observers site a better mobile ad market, as well as increased competition, for reasons why Shazam would reverse the decision they made in November 2009 to implement a freemium model.
In fact, Shazam will still offer a subscription model with Shazam Encore, which provides lyrics and an ad-free experience. Shazam is also offering a TV tagging service to allow broadcasters and brands to engage more directly with viewers.