PwC Entertainment + Media Outlook

PwC just published their annual 'Global Media + Entertainment Outlook 2017-2021', which gives a detailed analysis on several entertainment industries around the world. A few interesting takeaways from the report include: the prediction that 2017 will be the first year in the music industry that digital revenue will overtake physical sales worldwide, global revenues for entertainment and media are expected to grow from $1.8 trillion in 2016 to $2.2 trillion in 2021, and a prediction that an increasing focus on the customer experience in entertainment will be critical in driving success. PwC's Global Entertainment & Media Leader Deborah Bothun speculated in the report: "Perhaps big data and artificial intelligence will create the most dramatic change, redefining how the industry can connect with all stakeholders and drive growth." Read the full report and analysis here.