Time Warner/Snapchat Deal

Time Warner and Snapchat announced a deal this week which will bring 10 original shows, including scripted comedies and drama, to the popular social media platform. The 2 year deal, reportedly worth $100 million, also includes advertising commitments. Revenue from the shows will split 50/50 between Time Warner and Snap, which definitely seems more favorable than Snap's 70/30 split with publishing partners. According to Mashable, "Snap Inc.'s new partnership with Time Warner proves that the app is much more than just user-generated content. Time Warner could bring some of its most popular brands, like HBO and DC Comics, to Snapchat. That could attract more audiences as well as more ad revenue." Read more on the new partnership here.