Top VOD Providers

eMarketer just released an interested study on the subscription video-on-demand (VOD) market, which shows that Netflix is still #1, but users are increasingly using competitors like Amazon and Hulu to fill content gaps. Hulu's penetration among users aged 16-74 has doubled to 22% in the past year, and Amazon also grew about 12 points to 36% in the same time frame. Netflix's penetration showed growth as well, but only about 4 points (to 61%). According to sources, "Netflix's dominance does not necessarily spell disaster for other platforms. Rather, viewers are increasingly signing up for all of them. This year, 14% of respondents subscribed to all three, compared with just 6% in 2016" Read more on the growing SVOD market here.