NFL Games To Stream In China

It was revealed this week that Tencent has secured a deal with the NFL to become the exclusive live streaming partner for the 2017, 2018 and 2019 seasons. The Shanghai-based streaming, social media and games company will air live and on-demand selected preseason games, all Thursday Night Football, Sunday Night Football and Monday Night Football games, as well as selected Sunday afternoon games, the playoffs, the Pro Bowl and the Super Bowl. The NFL's to reach Chinese audiences makes sense - a recent poll showed that 19 million people in China were interested in the NFL. And Tencent VP Caitlyn Chen has said on the deal "Our capability in production, content distribution and fans engagement will help NFL expand its audience profile and elevate the popularity of American football in China". Read more on the deal here.